Advertising Analyst

Danaher Corporation; Amersham; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading biotechnology company seeks an Advertising Analyst responsible for analyzing advertising performance across paid channels and providing actionable insights. You will collaborate with media planners, create performance reports using tools like Google Analytics and Power BI, and ensure advertising efforts meet organizational objectives. Ideal candidates will have a degree in marketing or related fields, experience in digital marketing analytics, and a strong analytical mindset.

Benefits

Comprehensive benefits package

Paid time off

Medical/dental/vision insurance

401(k) plan

Bonus/incentive pay

Qualifications

• Bachelor's degree or equivalent practical experience.
• Experience in advertising or digital marketing focusing on analytics.
• Strong analytical skills with the ability to synthesize data.

Responsibilities

• Analyze advertising performance across paid media channels.
• Define KPIs and track results with media planners.
• Create performance reports using GA4 and Power BI.

Skills

Analytical thinking

Attention to detail

Use of marketing analytics tools

Understanding of advertising metrics

Education

Bachelor's degree in marketing, business, data analytics, or related field

Tools

Google Analytics

Power BI

Job description

The Advertising Analyst is responsible for analyzing advertising performance across paid channels and turning data into actionable insights that guide optimization. This role helps ensure advertising investments deliver measurable impact and align with Cytiva's objectives through data-driven analysis and reporting. This position reports to the Director of Advertising, is part of the Global Brand team, and will be an on-site role.

What You Will Do

• Analyze advertising performance across paid media channels (social, programmatic, publishers, and others), translating metrics into insights that support optimization.
• Partner with media planners to define clear KPIs, track results, and provide insights that inform tactical decisions and channel mix.
• Collaborate with external media agencies to gather data, ensure accurate tracking, and deliver timely reporting.
• Identify trends in audience behavior and channel effectiveness to improve channel mix and investment efficiency.
• Create recurring performance reports and dashboards using GA4, Power BI, and other data sources.

Qualifications

• Bachelor's degree in marketing, business, data analytics, or a related field, or equivalent practical experience.
• Experience in advertising or digital marketing, with a focus on analytics and performance optimization.
• Analytical thinker with strong attention to detail and ability to synthesize data into clear insights.
• Comfortable using marketing analytics tools (Google Analytics, Power BI, or similar).
• Familiar with advertising metrics such as reach, engagement, and conversions.

Travel Requirements

• Ability to travel up to 10% for agency or team meetings.

It Would Be a Plus If You Have

• Experience working in a global or matrix organization.
• Appreciation for data governance principles.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher's 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life‑saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life‑changing career. Learn about the Danaher Business System which makes everything possible.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

• This job is also eligible for bonus/incentive pay.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Join our winning team today. Together, we'll accelerate the real‑life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.