Admissions & Marketing Manager UK

ICS London; City of Westminster; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading educational institution in Westminster is seeking an Admissions and Marketing Manager to drive strategic development and operations across its UK schools. The ideal candidate will have over 4 years of leadership experience in the education sector, excellent communication skills, and a strong understanding of the UK independent school market. This role focuses on enhancing enrolment growth and brand visibility, offering a dynamic work environment.

Qualifications

• Proven leadership experience in admissions and marketing within the education sector (+4 years experience).
• Strong understanding of UK independent school market dynamics.
• Demonstrated success in strategic planning and campaign execution.

Responsibilities

• Develop regional marketing and admissions strategies.
• Lead initiatives to improve conversion rates.
• Oversee and support Marketing and Admissions Managers.

Skills

Leadership experience

Communication skills

Data-driven mindset

Collaborative skills

Tools

Hubspot

CRM systems

Job description

Overview

Reporting to the CEO, UK & Cyprus and dotted line to the Global Chief Marketing Officer, the Admissions and Marketing Manager UK will lead the strategic development and operational execution of admissions and marketing across Globeducate’s UK schools. This role is pivotal in driving enrolment growth, enhancing brand visibility, and ensuring alignment with Globeducate’s global standards and local market dynamics.

Key Responsibilities

• Strategic Leadership
  Develop and implement regional marketing and admissions strategies aligned with Globeducate’s Long Range Plan (LRP) and Value Creation Plan (VCP).
• Strategic Objectives & KPIs
  Collaborate with the CMO and CEO to set annual objectives and KPIs for each school, ensuring alignment with student enrolment targets.
• Admissions Pipeline
  Lead regional initiatives to improve conversion rates across the admissions pipeline (enquiry, visit, application, acceptance, enrolment, start).

Team Management & Development

• People Leadership
  Oversee and support school-level Marketing and Admissions Managers, ensuring consistent performance and professional development.
• Knowledge Sharing
  Facilitate best practice sharing across UK schools and contribute to global MAD team sessions.
• External Partnerships
  Coordinate with external recruiters and agencies for strategic hires and campaign execution.

Marketing Operations

• Strategy Execution
  Work in collaboration with Schools Marketing and Admissions team to define and implement marketing strategy for each school within the Globeducate UK cluster.
• Brand & Communications
  Ensure consistent application of brand guidelines across all communications, digital platforms, and events.
• Campaigns
  Lead regional PR, media, and digital campaigns, including organic and paid lead generation (Google, Meta).
• Content & SEO
  Oversee website and social media content, ensuring relevance and alignment with SEO and nurturing strategies via Hubspot.

Admissions Excellence

• Compliance
  Ensure admissions processes adhere to group policies and local regulations.
• Performance Metrics
  Monitor and report weekly KPIs, including enquiries, visits, starters, and re-enrolments.
• Customer Experience
  Champion a “best in class” admissions experience, with a strong focus on conversion and parent engagement.

Data & CRM

• CRM Strategy
  Manage regional CRM strategy and data integrity, working closely with the Global Digital & CRM Project Manager.
• Compliance & Risk
  Support risk assessments and compliance reviews related to admissions and CRM processes.

Stakeholder Engagement

• Relationship Management
  Act as the regional point of contact for internal and external stakeholders, including school heads, marketing agencies, and parent communities.
• Global Representation
  Represent the UK region in global MAD forums and contribute to strategic planning and reporting.

Essential Qualifications & Experience

• Experience
  Proven leadership experience in admissions and marketing within the education sector (+4 years experience).
• Market Knowledge
  Strong understanding of UK independent school market dynamics.
• Strategy & Campaigns
  Demonstrated success in strategic planning, team leadership, and campaign execution.
• CRM & Analytics
  Experience with CRM systems (preferably Hubspot), digital marketing, and data analytics.

Skills & Attributes

• Thinking & Agility
  Strategic thinker with operational agility.
• Communication
  Excellent communication and stakeholder management skills.
• Data-driven
  Data-driven and results-oriented.
• Collaboration
  Collaborative and culturally sensitive.