Activation Snr Director (Digital Lead)

GroupM; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company is seeking a talented XCM EU Activation Lead to join their OpenDoor team in London. This full-time role involves leading activation strategies, managing multi-market accounts, and ensuring high-quality service for Amazon's Cross Channel Marketing. Candidates should have a strong background in digital media and effective client communication skills, as well as a focus on data-driven strategies.

Benefits

Access to innovative companies and mentorship

Use of industry-leading tools

Global impact and career growth opportunities

Qualifications

• Experience in digital paid media, strategy, retail, or consulting.
• Strong background in biddable media.
• EU regional experience is required.

Responsibilities

• Develop and champion the OpenDoor XCM EU Activation vision.
• Manage team resources and budgets effectively.
• Serve as a senior client contact for digital strategy.

Skills

Digital paid media

Biddable media

Data-driven storytelling

Forecasting skills

Organizational skills

Written communication

Job description

OpenDoor I Regional XCM EU Activation Lead – Job Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

About WPP & OpenDoor

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. That’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon—building on their respective strengths and visions. Whether at WPP or Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact—innovate, learn, thrive, and occasionally fail too.

The OpenDoor partnership model is built to deliver next-level productivity, fueled by our industry-leading approach to People, Platforms, and Process. It spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s 16 Leadership Principles and WPP’s core values of Open, Optimistic, and Extraordinary. Together, when WPP’s creative transformation meets Amazon’s customer-centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, you join a cross-functional team partnering with one of WPP’s top five global clients and take a step to challenge yourself and the world around you daily, working on ambitious opportunities in marketing, tech, media, business, and creativity.

About the Role

We are seeking a talented and enthusiastic individual to join our OpenDoor team as a XCM EU Activation Lead. This is a full-time position based in London. The role supports WPP's mission to deliver consistency, excellence, and top-tier service for Amazon across XCM EU, Amazon’s Cross Channel Marketing.

This role acts as a link between Strategy & Planning teams and Activation. The XCM EU Activation Lead ensures comprehensive briefs are developed collaboratively and that implementational planning specialists and platform experts meet client expectations by achieving campaign KPIs through operational excellence. Responsibilities include reporting, insights, and strategic recommendations.

The role oversees the XCM EU Regional Hub Activation teams, including staff in London and a nearshore team in Poland, working closely with local markets for offline and IO-based display/partnership planning.

Responsibilities

Activation Leadership & Strategic Thinking

• Develop and champion the OpenDoor XCM EU Activation vision, aligning with Amazon’s customer-centricity and WPP’s strategic objectives.
• Ensure high-quality delivery of activation services (implementation, ad ops, reporting) adhering to SLAs and optimizing campaign delivery.
• Contribute to the transformation agenda, overseeing Activation's role in executing strategic vision.
• Synthesize insights from biddable channels for strategic recommendations.
• Provide guidance on digital investment and optimization strategies.
• Collaborate with Measurement teams to enhance data analytics frameworks.
• Lead development of cross-channel activation plans for key campaigns.
• Drive digital learning initiatives and explore new channels and technologies.
• Ensure WPP solutions are integrated into activation plans.

Team Management & Development

• Oversee London-based activation teams and nearshore Poland team, collaborating with local markets.
• Manage team resources and budgets effectively.
• Foster team growth and maintain a positive work environment.

Client Relationship & Communication

• Serve as a senior client contact for digital strategy and activation.
• Guide local markets in developing digital plans.
• Act as a consultant to clients and internal teams for activation strategies.
• Communicate effectively with stakeholders at all levels.

Campaign Management & Execution

• Partner with regional teams to optimize delivery.
• Oversee digital planning and performance management.
• Analyze data for campaign improvements.
• Ensure plans translate into effective activation strategies.
• Develop audience targeting processes and KPIs.
• Manage budgets, channel plans, and platform standards.

Commercial & Financial Acumen

• Fulfill trading deals and identify new revenue opportunities.
• Oversee all digital aspects of the XCM business.

Core Values

• Be Extraordinary: Lead collectively to inspire creativity.
• Create an Open environment by building trust.
• Lead Optimistically: Champion growth and development.

Skills & Experience

• Experience in digital paid media, strategy, retail, or consulting.
• Understanding of multiple digital practice areas.
• Strong background in biddable media.
• Proven success managing complex, multi-market accounts.
• EU regional experience is required.
• Data-driven storytelling skills.
• Forecasting and organizational skills.
• Effective written communication and leadership in matrix organizations.

Bonus Points

• Ability to travel frequently and work flexible hours.

Benefits of OpenDoor

• Access to innovative companies and mentorship.
• Use of industry-leading tools and data-driven environment.
• Global impact and career growth opportunities.

Our culture values collaboration, creativity, and respect. We offer a hybrid work model and are committed to inclusivity and flexibility. This role is UK-based and requires the right to work in the UK. For more details, read our Privacy Notice.