Activation Executive - Grocery (106353)

Coca-Cola Europacific Partners plc; Uxbridge; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading consumer goods company is seeking an individual to drive shopper activation through strategic planning and collaboration. The successful candidate will understand shopper barriers and key trends, manage budgets effectively, and create tailored plans for specific customers. Strong analytical skills and excellent communication are crucial for engaging with stakeholders and achieving defined metrics. This role is pivotal in ensuring brand success in-store and online.

Qualifications

• Demonstrate excellent planning and influencing skills.
• Possess strong analytical and data processing abilities.
• Have great verbal and written communication skills.

Responsibilities

• Understand shopper barriers and triggers to purchase.
• Collaborate with Activation and National sales teams.
• Manage TME spend within allocated budgets.
• Create tailored activation plans for key customers.
• Represent your customer at internal or external forums.

Skills

Planning and influencing skills

Analytical skills

Data processing

Excellent communication

Customer-facing experience

Job description

Soft drinks is an exciting, fast paced and always evolving category. At CCEP we already have some of the biggest brands in soft drinks and we continue to bring new brands and innovation to market offering choice and value to shoppers and our customers. The Customer Activation team are key to driving the brand portfolio through best in class activation in stores and online. Understanding the brand objectives and shopper insights enables our Activation Team to identify the right solution to grow penetration, frequency, or spend per trip as required. Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan maximise ROI. Customer Activation Team are ultimately accountable for defining and delivering the end to end shopper activation within our Customers. Also working collaboratively with other Commercial Development teams, Sales, The Coca-Cola Company and of course our Customers is key to delivering great execution.

Job Responsibilities

• You would understand the shopper barriers & triggers to purchase and CCEP activation priorities within your environment/customers as well as the key trends and competitor landscape. You will share this knowledge directly with key customers and indirectly through sales teams.
• You will work collaboratively with the Activation Manager, FS and National sales teams for your customer to activate all of the relevant shopper and brand strategies to meet the defined ABP metrics.
• You will understand the commercial implications of decisions in order to make the right judgements to unlock best in class activation ensuring activation is aligned to Commercial priorities.
• You will support in managing and prioritising TME spend within your customer ensuring spend is within allocated budgets and investments are delivering ROI, including working with appropriate agencies.
• You will work closely with our franchisors to execute relevant shopper / brand moments and ensure national campaigns are suitable for your customer.
• For any relevant beacon customers for our brands within your environment, you will work with the Activation Manager & Brand Managers to create tailored activation plans to drive greater conversion and customer preference.
• You will represent your customer at any relevant internal meetings or external forums (industry conferences).

Qualifications and Skills

To be successful in this role you need to demonstrate excellent planning and influencing skills; analytical and data processing; great communication, both verbal and written, and be confident in communicating with key stakeholders and customers. Experience gained from working within a customer facing role is preferred.

About Coca‑Cola Europacific Partners

We are Coca‑Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world’s most loved drinks. We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.