Acquisition Manager (Marketing)

AKT London; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A vibrant marketing start-up based in London is seeking an Acquisition Manager to oversee the entire paid acquisition strategy. This role involves managing multi-channel campaigns and collaborating with various teams to drive customer acquisition. Ideal candidates have experience in D2C environments, strong analytical skills, and a passion for beauty and sustainability.

Benefits

Employee discounts on products

Access to HR platform perks and discounts

Agile working policy

28 days holiday plus bank holidays

Qualifications

• Experience managing multi-channel paid media campaigns in a D2C environment.
• Proven track record managing significant paid media budgets.
• Strong communication skills for reporting and presentations.

Responsibilities

• Own the execution and optimization of all paid media channels.
• Manage paid media spend against budget and optimize campaigns.
• Collaborate with creative teams to develop ad content.

Skills

Multi-channel paid media campaign management

Budget tracking and management

Digital analytics proficiency

Communication skills

Problem-solving

Tools

Google Analytics

Shopify Analytics

Job description

Overview

Acquisition Manager (Marketing). Hybrid. London. Competitive££

AKT (pronounced "act") is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are "Born to Perform" — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper's BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London's hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT's products don't break character — ever. It's this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role

Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers.

Responsibilities

• Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition
• Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets
• Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return
• Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification
• Creative Community Marketing: Work closely with the Creative Community Exec to support to identify and gifted seeding that may generate opportunities for paid amplification
• Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy
• Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance

About You

• Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment
• Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS)
• Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations
• A proactive and analytical problem-solver with a strong test-and-learn mindset
• Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership
• Experience in a fast-paced D2C e-commerce environment
• Experience in the beauty, skincare, or personal care sector
• Understanding of attribution modelling and its role in optimising channel mix

Benefits

• This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US.
• Agile Working Policy
• Employee discounts on our products
• Access to perks, deals and discounts via our HR platform
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done.
• 28 days holiday plus bank holidays (25 + 3 days over Christmas)

If you're a driven and hungry professional with a passion for beauty and sustainability, and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!