ABM & Lifecycle Marketing Manager

Nscale; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading technology firm in Greater London is seeking a seasoned B2B marketing professional to design and execute targeted account-based marketing (ABM) programs. The ideal candidate will have over 7 years of experience in global marketing within cloud and AI sectors. You will collaborate with Sales and Product to enhance revenue impact through personalized marketing strategies. This role offers an inclusive workplace culture and encourages candidates from diverse backgrounds to apply.

Benefits

Inclusive work environment

Diversity and equity commitments

Qualifications

• 7+ years in global B2B marketing, ideally in technology sectors.
• Experience running targeted ABM programs influencing pipeline and revenue.
• Strong stakeholder management aligning Sales and Marketing.

Responsibilities

• Design and execute targeted ABM programs for new account acquisition.
• Develop account-specific engagement strategies.
• Collaborate with Sales to extend core value propositions.
• Establish success metrics for evaluating engagement.
• Provide data-backed reporting to leadership.

Skills

Global B2B marketing experience

Experience in cloud, AI, or enterprise technology

Successful ABM program execution

Stakeholder management

Marketing analytics understanding

Job description

This is a cross-functional position at the intersection of marketing, sales, and product — focused on delivering measurable commercial impact through data-driven account orchestration.

You’ll lead the design and execution of cohesive, insight-led programs that deepen relationships, strengthen perception, and accelerate revenue growth across priority segments. Working closely with Growth, Sales, and Product Marketing, you’ll ensure every account interaction — from first touch to expansion — is coordinated, relevant, and tied to business outcomes.

The ideal candidate has a proven track record in designing and executing effective ABM programs, combining creativity with analytical precision. You understand how to personalize complex value propositions for senior decision-makers and how to operationalize those insights across multiple channels and teams.

You Will

• Design and execute targeted ABM programs that drive net-new account acquisition and pipeline acceleration across high-value enterprise and strategic segments.
• Develop account-specific engagement strategies that influence buying committees, align with deal stages, and create momentum toward conversion.
• Collaborate with Product and Sales to extend Nscale’s core value propositions into personalised acquisition narratives that resonate with executive and technical audiences.
• Partner with Marketing Ops to connect account data, engagement signals, and pipeline metrics, building a clear view of marketing’s influence on revenue.
• Establish success metrics to evaluate qualified engagement, opportunity creation and marketing’s contribution to pipeline and revenue.
• Work with creative and digital teams to translate insights into tangible deliverables — from thought leadership and emails to paid ads, executive briefings, and enablement materials.
• Partner closely with Sales leadership to identify target accounts, co-design plays for acquisition and expansion, and ensure marketing is a visible driver of revenue growth.
• Provide clear, data-backed reporting to leadership — communicating impact, learnings, and next-step recommendations.

What You’ll Bring

• Have 7+ years of global B2B marketing experience, ideally within cloud, AI, or enterprise technology companies.
• Proven success running targeted ABM programs with 1:1 and 1:few approaches that influenced pipeline and revenue.
• Ability to balance creativity and scale, building modular, data-driven campaigns that adapt across industries and account tiers.
• Strong stakeholder management and proven experience aligning Sales and Marketing on shared revenue outcomes.
• Experience managing concurrent campaigns across multiple channels with high attention to performance and optimisation.
• Deep understanding of marketing analytics and pipeline attribution — you can connect marketing activity to commercial outcomes.
• Blend of strategic vision and executional precision; you move quickly, test often, and communicate clearly.
• Curiosity and confidence working in a fast-evolving technical space — especially around AI infrastructure and enterprise compute.

At Nscale, we are committed to fostering an inclusive, diverse, and equitable workplace. We believe that a variety of perspectives enriches our work environment, and we encourage applications from candidates of all backgrounds, experiences, and abilities. We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties, tasks, and responsibilities as assigned by management, consistent with the skills and qualifications required for the role.