Role title
Videographer & Content Creator
Your role
Reporting to the Social Media Lead, the successful candidate is passionate about marketing communication, storytelling, and delivering innovative content. As we build our social media team, an in‑house content hub which is agile, responsive with a finger on the pulse is vital to the implementation of our social media and brand strategy.
In this role you will be at the forefront of creating and delivering engaging content across our digital platforms that connects with our consumers by bringing the stories of our brand strategy to life. You will ideate, develop, and produce social media content, acting as the editor across all social platforms.
Principal Accountabilities
- Work closely with the social media lead and wider social media team to drive the social media content strategy for Aer Lingus.
- Work with agencies, publishers and platforms to create social media content plans that connect with customers, maximise engagement and create sharing, talkability and advocacy.
- Build relationships with key online publishers (Google, Facebook, Twitter, Snapchat, LinkedIn, YouTube, TikTok) to understand ad platforms and identify opportunities to be first‑mover.
- Collaborate with internal and senior stakeholders across marketing, brand, web, Guest Experience PR, HR and sponsorship to ensure alignment of social media content with business needs and product pipeline.
- Work alongside the Content Hub team to develop content.
- Provide inspirational and creative thought leadership on ways to reach and gain the attention of target audiences; plan annually with the Head of Social Media.
- Lead communications with brand sponsorships to maximise sponsorship agreements.
- Storyboard and produce content for Aer Lingus social media channels, with particular focus on highlighting brand stories.
- Be a videographer and photographer at key consumer brand moments and Aer Lingus events in Ireland.
- Travel internationally to cover brand events and sponsorships independently.
- Develop relationships with brand sports ambassadors to enable best quality content.
- Contribute to and help shape the Aer Lingus social media strategy.
- Be a journalist; surfacing interesting stories about our colleagues and consumers to deliver our brand strategy.
- Provide out‑of‑hours support and event coverage on an ad‑hoc basis as part of the wider Social Media team.
- Establish goals and clearly defined metrics of success to measure brand sentiment, content quality, audience growth, engagement and reach.
- Compile weekly performance reports, quarterly reviews and social trends analysis to keep up‑to‑date and drive performance and innovation.
- Manage a social media production budget in line with the overall marketing spend.
Your qualifications and key criteria
- Excellent knowledge of marketing discipline/processes and the social media landscape.
- Fluent in English, written and spoken.
- Eligible to live and work in the EU.
- Current unrestricted worldwide passport.
- Provide three verifiable references.
- Able to pass a five‑year security background check.
- Strong communication skills with experience of storytelling through content.
- Experience managing third‑party digital content agencies.
- Proven interpersonal skills with the ability to build and maintain positive professional relationships.
- Good analytical skills with the ability to interpret and present complex information in simplified terms.
- Proven ability to work on own initiative and as a member of a team.
- High energy and passion for social media, brand and people.
- Excellent project management skills.
- Proven ability to identify early‑stage trends in social practice and opportunities for innovation.
Closing Date: 4th January 2026
What we offer
Competitive salary, career advancement opportunities and staff travel benefits with Aer Lingus and many other international airlines. Work in a dynamic and collaborative environment with a team of passionate professionals on the aviation industry.
Equal Opportunity Employer
At Aer Lingus we embrace diversity and are committed to providing equal opportunities to all qualified individuals. We do not discriminate based on race, gender, sexual orientation, age, disability or any other protected status. If you have any questions or require accommodations to support you in your application, please contact us at recruit@aerlingus.com.