Marketing Director – Industrial Sector

Approach People Recruitment; Lyon; Sur place; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A leading industrial company based in Lyon is searching for a Marketing Director to shape marketing strategies and support global expansion. Candidates must have over 10 years of experience in strategic marketing, ideally within the industrial sector, and proven leadership skills. The role promises high visibility and a direct impact on company growth within a dynamic international environment. Fluency in English is required. Apply if you are ready to drive innovative marketing efforts.

Prestations

Dynamic and innovative environment

Strategic role with high visibility

Qualifications

• Minimum of 10 years in a strategic marketing role, preferably in industrial or B2B sector.
• Experience in global, multicultural environments.
• Ability to manage and motivate a marketing team.

Responsabilités

• Develop and execute a marketing strategy aligned with commercial objectives.
• Lead a marketing and communications team.
• Drive multi-channel communication strategies.
• Identify new market opportunities.

Connaissances

Strategic marketing

Team leadership

Market analysis

Fluent English

Description du poste

Marketing Director (M/F) – Industrial Sector

Location: Lyon – International Environment

Company: My client is a leading player in the industrial sector, specializing in the production of innovative solutions for Industry. With a strong international presence, the company is experiencing steady growth and is now looking for a Marketing Director (M/F) to lead the marketing strategy and support its global expansion.

Key Responsibilities

• Developing and executing the marketing strategy in alignment with commercial objectives and market needs.
• Leading a marketing and communications team (10‑15 people).
• Driving multi‑channel communication strategies (digital, press, events, etc.).
• Identifying new market opportunities and supporting the sales teams in their development.
• Analyzing market trends, customer needs, and adjusting strategies accordingly.
• Managing marketing budgets and optimizing investments.
• Collaborating with international teams to harmonize global marketing actions.

Desired Profile

• 🎓 Experience: At least 10 years of experience in a strategic marketing role, ideally within the industrial or B2B sector.
• 🌍 International: Experience in a global, multicultural environment is essential.
• 🗣 Languages: Fluent in English is required.
• 👥 Leadership: Strong ability to manage and inspire a marketing team.
• 🚀 Strategic Vision: Sharp market analysis skills with the ability to translate insights into actionable plans.

Why join this company?

• ✅ A leading company in its sector, undergoing a digital transformation.
• ✅ A dynamic, innovative, and international environment.
• ✅ A strategic role with high visibility and a direct impact on the company’s growth.

Interested? Send your application to