Marketing Director

CyberVadis; Paris; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A leading cybersecurity firm is seeking an experienced Marketing Director to lead their marketing team and drive digital growth. This role requires extensive B2B SaaS marketing experience, proven team leadership, and expertise in lead generation across multiple markets including France, UK, and Germany. The successful candidate will be responsible for defining the marketing strategy, optimizing digital presence, and mentoring a dynamic team in a fast-paced environment.

Qualifications

• 10+ years of experience in B2B SaaS marketing and lead generation.
• Proven team leadership and mentoring capabilities.
• Experience running campaigns in multiple markets, especially France, UK, and Germany.
• Mastery of growth stack tools and data reporting.

Responsabilités

• Define the annual marketing roadmap focused on digital lead generation.
• Mentor and manage a marketing team including interns.
• Audit and overhaul the digital strategy, including SEO and paid social.
• Build high-intent lead generation models through digital campaigns.

Connaissances

B2B SaaS marketing experience

Team management

Lead generation expertise

Data literacy

Communication skills

Fluency in English and French

Outils

Salesforce/Pardot

Google Analytics

LinkedIn Campaign Manager

SEO tools

Description du poste

Role

We are looking for a high-impact Marketing Director to lead our marketing engine. Our brand is already a staple at major industry events; now, we need a digital architect to transform that momentum into a high-performing lead generation factory.

Reporting directly to the CEO, you will lead our marketing team ( one Senior Marketer and three InternsM/alternants) to drive the next phase of CyberVadis’ growth. Your mission is to diversify our acquisition channels, optimize our conversion funnels, and establish a data-driven culture that fuels our sales pipeline across mostly France, Germany, and the UK.

Responsibilities

Strategy & Team Leadership

Define the annual marketing roadmap with a heavy emphasis on digital-first lead generation to complement our existing events calendar.

Mentor and manage a team of four, providing clear KPIs and professional development for our Senior Marketer and three Interns.

Allocate and optimize the marketing budget across the DACH, FR, and UK regions to ensure maximum ROI on spend.

Demand Generation & Digital Growth

Audit and overhaul our current digital strategy, including SEO/SEM, paid social (LinkedIn), and automated nurture tracks.

Build a robust "Lead Factory" model that generates high-intent leads through standalone digital campaigns (SEO, SEM, Paid Social) and physical event presence.

Optimize the website and landing pages for conversion, ensuring messaging is localized for the specific cybersecurity concerns of each target country.

Collaborate with the Sales team to ensure high lead quality and a seamless handoff process (MQL to SQL).

Content & Brand Authority

Oversee the production of high-value cybersecurity content (whitepapers, webinars, case studies) that establishes us as a thought leader in the market.

Standardize our brand voice across all digital channels to ensure consistency, while respecting the cultural nuances of our three core markets.

Required Skills & Experience

Experience

Proven Track Record of Success: 10+ years in B2B SaaS marketing with a demonstrable history of scaling lead generation and hitting (or exceeding) pipeline targets in a high-growth environment.

Team Leadership: Proven success in managing a team, with a demonstrable ability to mentor senior-level individual contributors while simultaneously building structured onboarding and growth programs for interns.

Multi-Market Expertise: Proven track record of running successful campaigns in France, and other countries (ideally UK and Germany among others) simultaneously.

Technical Skills

The Growth Stack: Mastery of Salesforce/Pardot, Google Analytics, LinkedIn Campaign Manager, and SEO tools.

Data Literacy: Ability to build complex attribution models and report on CAC, LTV, and pipeline contribution.

Native/Bilingual Proficiency: Professional fluency in English and French is mandatory. Proficiency in German is a plus to manage local nuances.

Soft Skills

Entrepreneurial Mindset: You are comfortable moving from high-level strategy to "getting your hands dirty" in a dashboard.

Communication: Exceptional ability to translate complex technical concepts into compelling value propositions.

Cross-Functional Orchestration: Highly collaborative leader and team player.