E-Merchandiser

Dyson; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic individual to enhance the online shopping experience on their e-commerce platform. This role involves managing product merchandising, conducting website audits, and analyzing performance metrics to optimize sales and improve user experience. The ideal candidate will be passionate about digital marketing and e-commerce, with a knack for data analysis and problem-solving. Join a diverse and inclusive team where your contributions will directly impact customer satisfaction and revenue growth. If you're ready to take on new challenges in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Passion for digital and eCommerce with strong analytical skills.
• Ability to work autonomously in a fast-paced environment.

Responsabilités

• Manage merchandising and campaign setup on Dyson.fr.
• Conduct website audits and improve SEO and user experience.
• Analyze e-commerce performance and provide actionable insights.

Connaissances

Digital Marketing

E-Commerce

SEO

Data Analysis

Communication

Problem Solving

Formation

Bachelor's Degree

Outils

Adobe Analytics

Google Analytics

AEM

Hybris

Description du poste

At Dyson, our Owner is central to everything we do, and your role will make sure that owners are getting a fantastic experience on Dyson.fr. Reporting to the e-Commerce Experience Manager, your day-to-day activities will include:

Key Responsibilities

Operational marketing

• Responsible for the day-to-day merchandising and management of campaign and product set-up, launches, maintenance and updates, web content, category builds, and promotional activities through our Content Management Systems, delivering a consistently premium customer experience on Dyson.fr.
• Work cross-functionally with Marketing and Group teams, amongst others, to ensure a proper merchandising and improve efficiencies, trade, and customer experience.
• Perform daily website audits and health checks to find and fix any possible bugs appearing on existing pages to always ensure 100% accuracy, fix 404s, improve SEO, and onsite search performance.
• Identify and implement merchandising optimizations based on analysis, customer insights, brand strategy, e-commerce targets and initiatives to achieve substantial uplifts in revenue, upselling/cross-selling, site conversion and average order value, improve user experience, and enhance product discovery and content.
• Work with our owner experience team to manage content on the website to address key owner tension points.
• Support the e-Commerce Experience Manager with development and implementation of AB Testing strategy.
• Pick up new activities that fall broadly within the purpose of the role.
• Fix things that you can see need fixing.
• Identify problems and work with others to find solutions.
• Keep up to speed on the latest digital trends.

Website and business analysis

• Weekly reporting on category’s e-commerce trade performance KPIs, providing data-driven insights and actions.
• Analysis of category performance to evaluate merchandising efforts and opportunities, product sell-out, and traffic quality; conducting deep dives where needed to better understand shopping behaviours and trends.
• Partner with our optimisation programme (RACE), which identifies insights and quick wins to improve day to day trading on Dyson.fr.

About You

• You’re passionate and have a basic understanding of all things digital and eCommerce.
• Prior knowledge of Adobe Analytics, Google Analytics, AEM and Hybris would be advantageous but not essential.
• Be capable of working in a fast-paced, sales-driven environment, with autonomy and flexibility.
• You are able to break down a goal into manageable tasks and work efficiently to deadline.
• You are a strong communicator, able to communicate technical issues using simple terminology.
• Having a keen eye for fine details is a must.
• You have a bias for action and get things done with a positive attitude.
• You’re comfortable working with colleagues and peers across countries, cultures, and different levels of seniority.
• Fluent in English and excellent French grammar and spelling.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.