Digital Marketing Manager - Dazn Bet

DAZN; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading sports streaming service is seeking a Digital Marketing Manager for their Paris office. The role includes defining brand strategy, executing multi-channel campaigns, and leading performance marketing efforts. Candidates should have over three years of experience in digital marketing, ideally in sports or gambling, with strong data-driven skills and a passion for sports. This position offers competitive benefits including health schemes and pension contributions.

Prestations

Access to DAZN

Pension contributions

Healthcare scheme

Qualifications

• 3+ years’ experience in digital marketing, ideally in sports, entertainment, or gaming.
• Proven ability to manage multi-channel acquisition and engagement campaigns.
• Strong experience in performance marketing with a focus on ROI.

Responsabilités

• Define and own the local brand proposition and campaign strategy for the French market.
• Plan and execute multi-channel digital marketing campaigns.
• Manage and optimize paid media campaigns for strong ROI.

Connaissances

Digital marketing experience

Performance marketing

Data-driven mindset

Campaign management

Strong communication skills

Knowledge of fan behavior

Description du poste

Department: 10-895 - Marketing - Marketing

Location: France - Paris

Overview

DAZN Bet is opening up the world of betting and gaming, delivering interactive, accessible and responsible experiences for sports fans across multiple regulated markets. As part of the DAZN ecosystem, we combine premium sports content, data-driven marketing and responsible gaming to create engaging, fan-first products. Joining DAZN Bet France means helping shape a growing brand in a highly competitive and regulated market.

The Role

As Digital Marketing Manager – France, you will lead the local brand proposition and campaign direction, working closely with the Leadership Team and central Marketing functions to ensure alignment with DAZN Bet’s overall business strategy.

You will drive customer acquisition and engagement through the delivery of data-driven digital marketing strategies that maximise brand awareness, conversion and long-term value. Partnering with internal teams and external stakeholders, you will play a key role in positioning DAZN Bet as a leading interactive sports betting brand in France, while delivering responsible and engaging fan experiences.

This role will be based in Paris, France. Benefits include access to DAZN, pension contributions and a healthcare scheme.

Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!

What You’ll Be Doing

• Define and own the local brand proposition and campaign strategy for the French market
• Plan, develop and execute creative, multi-channel digital marketing campaigns to drive growth
• Lead performance marketing across paid media, SEO, affiliates, social, display and email
• Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
• Own the SEO strategy in partnership with content and technical teams to improve organic visibility
• Collaborate with content, design and CRM teams to deliver engaging, localised marketing assets
• Use data, insights and analytics to optimise campaigns, conversion and personalisation
• Build strong relationships across DAZN and DAZN Bet to unlock new revenue opportunities
• Monitor market, consumer and competitor trends to identify and define growth opportunities

What You’ll Bring

• 3+ years’ experience in digital marketing, ideally within sports, entertainment or gaming / betting
• Strong experience in performance marketing and paid media with a data-driven mindset
• Proven ability to manage multi-channel acquisition and engagement campaigns
• Commercial focus with a passion for driving growth, ROI and revenue outcomes
• Ability to think strategically while remaining hands-on and detail-oriented
• Passion for sport, particularly football, with strong understanding of fan behaviour
• Comfortable working in fast-paced, international and matrixed environments
• Knowledge of operating in regulated markets and advertising compliance is an advantage
• Strong written and verbal communication skills in English