CRM Project Manager H / F

Septodont; Paris; Sur place; EUR 45 000 - 60 000; Plein temps

Résumé du poste

A leading global healthcare company is seeking a CRM Project Manager to join their Digital Marketing team in Paris. This role involves optimizing lead nurturing and managing the Marketing CRM in conjunction with sales channels. The successful candidate will have a degree in digital marketing or a related field, with at least 2 years of digital marketing experience. Fluency in French and English is required. The position offers competitive benefits including profit-sharing and teleworking options.

Prestations

Profit-sharing and incentive bonuses

10 days of RTT

55% reimbursement of Navigo travel pass

Compensated teleworking

Meal vouchers

Mutual insurance

Qualifications

• At least 2 years in digital marketing with experience in lead acquisition.
• Professional proficiency in English and French.
• Strong communication skills and ability to work in an international setting.

Responsabilités

• Deploy and optimize lead nurturing strategies.
• Integrate Marketing CRM with Sales CRM.
• Analyze campaign performance and improve conversion rates.

Connaissances

CRM software proficiency

Digital marketing experience

Analytical skills

Team player

Formation

Master's or bachelor's in digital marketing, Business, Information Systems

Outils

Salesforce

HubSpot

Adobe Marketing Cloud

Description du poste

Job Summary

As part of our fast-paced digital transformation, Septodont is seeking a CRM Project Manager to join the Global Digital Marketing team, reporting directly to the Senior Digital Marketing Manager.

Positioned at the core of our global digital marketing strategy, your mission will be to help build stronger, more direct relationships with our customers. You will play a key role in driving business growth by executing lead nurturing strategies and optimizing the conversion funnel to deliver high-quality leads to sales teams across markets.

Our dynamic, cross-functional Digital Marketing team is part of the Global Downstream Marketing Team, alongside Product Marketing and Corporate Branding.

Responsibilities

• Deploy and optimize lead nurturing and lead generation tactics to deliver qualified leads to sales teams and enhance overall commercial effectiveness.
• Manage the Marketing CRM daily and ensure seamless integration with the Sales CRM and key lead generation channels (META, Google, brand websites).
• Implement and oversee email marketing campaigns across all stages of the customer journey.
• Improve campaign performance through A/B testing, data analysis, and actionable insights.
• Suggest CRM enhancements (data capture, personalization, reporting) and leverage data for advanced segmentation and targeting.
• Monitor and analyze results to refine lead nurturing strategies and boost conversion.
• Collaborate closely with internal stakeholders including Digital Marketing, Product Marketing, IT, and Business Intelligence teams, as well as external partners, to successfully manage projects.

Benefits

• Profit-sharing and incentive bonuses
• Target-based bonuses
• 10 days of RTT (reduced working time) per year
• 55% reimbursement of Navigo travel pass
• Compensated teleworking
• Mutual insurance
• Meal vouchers
• Works council

The position is based in Paris 12th arrondissement (Nation).

Qualifications

• Degree: Master’s or bachelor’s in digital marketing, Business, Information Systems, or related fields. CRM certifications are a plus.
• Experience: At least 2 years in digital marketing with a track record in lead acquisition, lead management, and customer retention.
• Technical Skills: Proficiency in CRM and/or marketing automation tools (e.g., Salesforce, HubSpot, Microsoft Dynamics, Adobe Marketing Cloud), including configuration, customization, and system setup.
• Knowledge of sales enablement platforms is appreciated.
• Strong understanding of online acquisition channels (email marketing, SEA, Social Ads, SEO).
• Analytical skills (Excel, Power Query, DAX) and familiarity with reporting tools (Looker Studio, Google Analytics, Power BI) with the ability to interpret data and transform insights into actionable improvements for processes and campaign performance.
• Languages: Professional proficiency in English and French (spoken and written).
• Soft Skills: Proactive, solution-oriented, team player, excellent communication skills (frequent presentations), and ability to work in an international environment.
• Additional Assets: Experience in CRO and knowledge of compliance and data privacy regulations in the healthcare / pharmaceutical sector.

Contract Type

Permanent

Languages

• French (Business fluent)
• English (Business fluent)