CONSUMER MARKET ACTIVATION MANAGER (H/F)

Groupe SEB; Écully; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

Groupe SEB, leader mondial dans le domaine des équipements domestiques, recherche un Consumer Market Activation Manager. Dans ce rôle clé, vous serez responsable de l'activation des marchés tout en collaborant avec des équipes locales pour maximiser les retours sur investissement. Vous apporterez votre expertise en marketing digital et en médias pour soutenir la croissance mondiale de l'entreprise.

Prestations

2 jours de télétravail par semaine

Primes de vacances

Intéressement

CSE

Qualifications

• Expérience minimum de 5 ans en médias ou retail media.
• Expérience dans des organisations au rythme rapide et orientées résultats.
• Anglais courant, capacité de rédaction et résumé.

Responsabilités

• Gérer des portefeuilles de marché clés en activant des stratégies de médias.
• Collaborer avec les équipes locales pour optimiser la croissance des affaires.
• Former les équipes locales aux meilleures pratiques de médias et d'e-commerce.

Connaissances

Marketing

Communication

Analyse des données

Gestion de projet

E-commerce

Formation

Master en marketing ou qualification équivalente

Description du poste

Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, Seb, Calor, WMF, Arno, Emsa, All-Clad… autant de marques qui font partie du quotidien de millions de consommateurs dans plus de 150 pays. Le Groupe SEB (€8,1 milliards de CA - 33 000 collaborateurs) a su s'imposer comme la référence mondiale du petit équipement domestique grâce à une stratégie de généraliste, la puissance et la complémentarité de ses marques, sa dynamique d'innovation, son développement international et un outil industriel performant.

Le Groupe SEB s'engage à assurer à ses collaborateurs une politique socialement équitable (diversité et inclusion, qualité de vie au travail, santé/sécurité…) tout en développant des actions à impact positif pour la société et l'environnement (économie circulaire, lutte contre le changement climatique, engagement citoyen …)

Join our team!

"Join our amazing team of passionate experts. Bring your media/activation expertise & your energy to drive business impact around the world." Jérôme BENIERE, Media & Digital Marketing Run Director

As a Consumer Market Activation Manager, you will manage key market portfolios, acting as the primary contact to ensure effective use of group expertise for efficient, profitable activation plans across all media channels. You will drive business growth-especially online-by maximizing investment returns through targeted KPIs and clear objectives.

Your missions:

Join forces with markets' teams to support business growth :

• Build a deep understanding of market's local business & activation context: Provide recommendations on full-funnel, cross-levers activation strategies (media, retail media, CRM, SEO).
• Be the main point of contact for activation topics for local marketing and e-commerce teams activating global when needed & fuel central and agencies teams with markets practices, learnings and needs.
• Support markets in designing Media/e-comm best practices with scalability & impact prioritization mindset
• Track and optimize Group Media practices for both D2C & B2B2C
• Ensure the adoption of a proper performance monitoring culture on each pillar of the digital.

Animate the activation community:

• Ensure a proper understanding on the key priorities to activate and the impact on the business.
• Circulate best practices among markets/regions. Develop a test a learn culture; scaling successful POC: Provide support on best-in-class media execution to local Consumer activation teams.
• Trainings: Ensure local capabilities are up to date with the evolution of the industry/activation landscape.
• Ensure a proper circulation of the local needs to all the internal stakeholders (CRM, social, SEO etc.) and that the expert's roadmap are well fed and impact driven.
• External partners management:

o Ensure we maximize the support we get from GAFA partners

o Management of the lead media agency through a business/impact-oriented SOW

Bring your skills:

You should have a master's degree in marketing or an equivalent qualification, with a minimum of 5 years' experience in media or retail media, including operational experience in-market or within a media agency.

Experience working in fast-paced, result-oriented organizations is essential.

International work experience is preferred, as the role requires the ability to collaborate across different markets and cultures, and travel when necessary. Strong knowledge of e-commerce acquisition strategies, such as Amazon Advertising Solutions, SEA, and digital performance marketing, is required.

You must be able to influence and support change initiatives while maintaining teamwork.

You must be capable of providing clear updates and explaining campaign performance data to various stakeholders. Excellent communication skills are a must.

Fluent in English, with strong writing and summary abilities

Let's meet:

• First discussion with the Media & Digital Marketing Run Director and recruitment teams,
• Followed by a meeting with the Consumer Market Activation Director

Click here to discover the Campus SEB's video !

https://www.youtube.com/watch?v=4t6vrJAM9Uw

Join a French International Group driven by :

• Values: entrepreneurial drive, passion for innovation, professionalism, Group spirit and respect for people, with concrete commitments to citizenship and sustainable innovation,
• Development for employees: Almost 1 in 2 positions is filled internally!
• Benefits for all: QVT agreements including 2 days' work-from-home per week, vacation bonuses, profit-sharing, CSE...