Acne Studios Senior Brand Activation Manager

Acne Studios; France; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A progressive luxury brand in France is looking for a Senior Brand Activation Manager to drive the go-to-market strategy and elevate brand visibility. The ideal candidate will have 5-9 years of global marketing experience, be fluent in English and French, and possess strong communication and strategic thinking skills. This role involves developing holistic brand activation strategies, managing budgets, and conducting thorough market research. A passion for luxury and fashion is essential.

Qualifications

• 5-9 years of experience in global marketing or brand management.
• Fluent in English and French.
• Experience with cultural partnerships and brand collaborations.

Responsabilités

• Develop and execute brand activation strategies.
• Manage marketing calendars and budgets.
• Conduct market research and competitor analysis.

Connaissances

Brand vision

Strategic thinking

Communication skills

Problem-solving agility

Curiosity and proactivity

Analytical skills

Adaptability

Passion for luxury and fashion

Formation

Bachelor's degree in Marketing or related field

Description du poste

Acne Studios is a progressive luxury house and through collaboration and curiosity, we set high aspirations and strive for excellence. We value everyone's contribution and embrace feedback to develop ourselves and others. We aim to minimise our environmental impact across all our operations and to address societal challenges in the way we conduct our business.

As Senior Brand Activation Manager, you will be responsible for concepting and driving our go‑to‑market strategy and overall brand expression to ensure our seasonal marketing strategies are amplified in innovative and thoughtful ways across different markets and communication channels on and offline.

CULTURE OF COLLABORATION

We firmly believe that when you feel supported, included, and trusted, it enables you to enjoy your work and thrive in it. You will be a part of a team of colleagues with diverse roles and backgrounds, each with their unique skills and experiences.

WHAT YOU WILL DO

As Senior Brand Activation Manager, your main contribution will be to drive the development and execution of holistic 360° brand activation strategies that elevate Acne Studios' global brand visibility and cultural impact. You will report to the Marketing Director. You will play a vital role in ensuring the seamless translation of our creative and commercial vision into impactful on‑and offline initiatives by:

• Supporting the Marketing Director in setting, translating, and executing the on‑and offline go‑to‑market strategy for Acne Studios' global brand initiatives, special projects, cultural collaborations, and campaigns.
• Driving cross‑departmental planning and communication with key teams including Social Media, Press & Talent, Events, E‑commerce, Brand Experience, Client Relations, and Wholesale.
• Partnering closely with Product Marketing, Production, and Creative Studio teams to ensure go‑to‑market strategies are well formulated and executed in line with our creative and commercial objectives.
• Leading planning and alignment across owned, earned, and paid channel managers to creatively activate the brand in a holistic manner that remains true to Acne Studios' identity.
• Developing 360° brand activation strategy documents and post‑campaign reports, detailing the full marketing plan and providing valuable, actionable insights to inform future strategies.
• Developing and overseeing traditional media planning for brand campaigns to deliver effective and creative advertising strategies in key markets.
• Identifying and managing potential partnerships and collaborators to amplify marketing initiatives and enhance cultural relevance.
• Managing key marketing calendars to ensure information is accurate, up to date, and effectively cascaded to global stakeholders.
• Managing the global activation budget in collaboration with the Marketing Director.
• Conducting competitor, market trend, and industry research to drive innovation, strategic thinking, and continuous improvement across brand initiatives.

WHO YOU ARE

You have high aspirations and focus on details that create substantial impact. You enjoy working as a team and you embrace feedback to develop yourself and others. You are curious and thrive in a dynamic environment. Cooperation, respect, and clear communication are important, along with your ambition to learn and grow. If these qualities speak to you, we would love to have you on our team.

Specific personal qualities for this role

• Strong brand vision
• Strategic thinking
• Excellent communication skills
• Problem‑solving agility
• Curious and proactive, always exploring new trends and contributing fresh ideas
• Analytical, detail‑oriented, and structured in your approach
• Adaptable and able to thrive in a fast‑paced, ever‑evolving environment
• Passionate about culture, with a strong interest in the luxury and fashion industries

Specific experience and knowledge for this role

• Proven experience (5‑9 years) in global marketing, brand management, or go‑to‑market strategy
• Fluent in English and French
• Familiarity with cultural partnerships, brand collaborations, and special projects that elevate brand visibility and cultural relevance.
• Experience managing global marketing calendars and ensuring alignment with internal and external stakeholders.
• Strong financial acumen with experience in budget planning, tracking, and optimization.

What matters most to us is not whether you master all the listed knowledge and skills. We are dedicated to recognising the potential in each individual. We embrace diversity of people as well as ideas and viewpoints and encourage everyone's individual expression of their own identity.