Web Analyst Specialist

Docplanner; Barcelona; A distancia; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading healthcare technology company is seeking a Web Analyst in Barcelona to optimize B2B websites and analyze user behavior. This role involves developing dashboards, conducting A/B tests, and providing actionable insights to improve conversion rates. The ideal candidate has expertise in web analytics tools and at least 3 years of experience in digital marketing. Remote work is available and flexibility is emphasized.

Servicios

Healthcare insurance

Wellness programs

ESOP after 6 months

Flexible work hours

Formación

• 3 years experience in web analytics or digital marketing.
• Proficiency in Google Analytics and A/B testing tools.
• Experience with building dashboards using BI tools.

Responsabilidades

• Analyze website performance focusing on conversion rates.
• Develop and maintain dashboards for real-time insights.
• Conduct A/B testing analyses for key initiatives.

Conocimientos

Web analytics

Digital marketing

CRO roles

Data interpretation

Herramientas

Google Analytics (GA4)

Google Tag Manager

Looker Studio

VWO

Google Optimize

Descripción del empleo

We are looking for a Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team you will be responsible for analyzing user behavior tracking key website metrics and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.

Key Responsibilities

• Analyze and report on website performance focusing on conversion rates form submissions and user engagement.
• Interpret data from website tracking tools (Google Analytics VWO Hubspot).
• Setting and ideation for web events based on business objectives.
• Develop and maintain dashboards to provide real-time insights into website performance and translate data into clear actionable recommendations for the marketing team (LookerStudio Superset).
• Conducting A / B testing analyses (VWO and HubSpot).
• One-off analysis for key initiatives like Back Friday campaign promotions product launches website migrations to measure effectiveness.
• Identify and analyze different audience segments to improve targeting and personalization.
• Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
• Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

Qualifications

• 3 years experience in web analytics digital marketing or CRO roles.
• Proficiency in Google Analytics (GA4) Google Tag Manager Looker Studio or other web analytics platforms.
• Ability to build dashboards and reports using Looker Tableau Superset or similar tools.
• Experience with A / B testing tools like Google Optimize VWO or Optimizely.
• Experience with Hotjar Clarity or other user behavior tracking tools.
• Experience with Search Console or other SEO tracking tools is a plus.
• Experience working in a fast paced dynamic environment

What to Expect from Our Hiring Process

We like to keep things transparent and efficient! Heres what the process usually looks like (though it might vary slightly depending on the role) :

1 Intro Chat A first call with our Talent Acquisition Partner to explore mutual fit around relevant skills value alignment and motivation.

2 Hiring Manager Interview A deeper dive into your experience and aspirations with your future manager who youll be reporting to in this role. Take this chance to ask anything on your mindits just as much about making sure were the right fit for you too.

3 Case Study: a practical exercise to present to the Hiring Managers.

4 Reference Check & Offer!

Why Youll Love It Here

Global Benefits

• Healthcare insurance so you can focus on what matters.
• Wellness that works for you from gym memberships to mental health support we've got you covered.
• Time off that counts whether its a vacation your birthday or just a day to recharge we believe in balance.
• ESOP (Employee ShareOwnership Plan) after 6 months with usbecause we believe in sharing our success!

Local Perks Depending on your location you will be entitled to local benefits like meal vouchers (ticket restaurant) transport allowances or extended parental leave.

Career Growth Were growing and so can you! Youll find lots of chances to learn develop and explore new pathswhether within your team or through cross-functional projects.

A Truly Global Team Work with talented people from all over the world in a diverse and inclusive environment.

Flexibility That Works for You Remote work and flexible hours arent just buzzwords here. While the extent of flexibility depends on your role and team we value results over rigid schedules. Prefer an office setting Youre welcome at any of our hubs in Barcelona Warsaw Curitiba Rio de Janeiro Mexico City Bogotá Munich Rome or Bologna.

Please note : At this time we are not able to sponsor visas for this position. To apply you must already have the legal right to work in your country of residence or the location of the role.

What We Believe In

At Docplanner our values guide everything we do :

Focus on results were here to make an impact.

Think like an owner take responsibility drive outcomes.

Keep it simple keep it lean smart solutions over complexity.

Be respectful and radically honest openness builds trust.

Learn and be curious growth is part of the job.

Dont just take our word for itcheck out our Glassdoorto hear what our people say!

We are committed to building a team that represents a variety of backgrounds perspectives and skills. We welcome applicants from all walks of life regardless of gender disability or background and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.

Remote Work : Yes

Employment Type : Full-time

Key Skills

• Accomodation,ABAP,Corporate Risk Management,E Learning,Airlines,Air Conditioning

Department / Functional Area : Marketing

Vacancy : 1