[Spain] Senior Manger, Marketing Iberia

Santen; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global healthcare company is seeking a Senior Marketing Manager for the Iberia Region, responsible for leading comprehensive brand strategies and driving sales in Spain and Portugal. The ideal candidate will have 8-10 years of marketing experience, proficiency in English and Spanish, and a proven ability to work in a dynamic environment. This role offers the opportunity to shape marketing efforts in eye health while collaborating with cross-functional teams. Join a company committed to innovation and patient outcomes.

Servicios

Flexible ways of working

Inclusive work environment

Opportunities for career growth

Formación

• 8-10 years of marketing experience with successful product launches.
• Experience in hospital or similar environments.
• Strong command of English and Spanish; Portuguese is a plus.

Responsabilidades

• Develop and execute brand strategies to drive sales and profitability.
• Oversee brand and portfolio management, including pricing and lifecycle planning.
• Conduct evaluations of brand performance and market dynamics.

Conocimientos

Marketing experience

Strategic thinking

Project management

Digital marketing

Leadership capabilities

Communication skills

Descripción del empleo

Company Description

Santen is a specialized company with a proud 130-year heritage focused exclusively on eye health. As a Japan-originated, global company with our footprint in over 60 countries and regions, our mission is to provide essential and significant value to patients and society through our products and services created from our expertise in ophthalmology and from the patient’s perspective.

Job Description

The Senior Marketing Manager for the Iberia Region will lead all regional marketing activities, partnering closely with the General Manager, Medical Manager, and National Sales Manager. This role is accountable for shaping and executing comprehensive brand strategies aligned with EMEA priorities, maximizing the value of the company’s portfolio across Spain and Portugal. The ideal candidate brings deep marketing expertise, proven leadership in brand and portfolio management, and the ability to drive strategic planning, market analysis, and strong cross-functional collaboration in a dynamic environment.

What You Will Do

• Develop and execute robust brand strategies that drive sales, profitability, and long-term market competitiveness.
• Lead the creation of strategic plans that ensure sustainable growth and differentiation across the Iberia Region.
• Oversee full brand and portfolio management, including positioning, pricing, forecasting, and lifecycle planning.
• Conduct ongoing evaluations of brand performance and market dynamics to identify risks and growth opportunities.
• Build and maintain strong relationships with key opinion leaders, patient groups, and healthcare organizations.
• Plan and execute congresses and industry events that elevate brand visibility and engagement.
• Drive the development, rollout, and performance evaluation of promotional programs and campaigns.
• Collaborate with supply chain and manufacturing teams to ensure accurate forecasting and optimal product availability.
• Align cross-functional teams (marketing, medical, sales) to build annual brand plans, budgets, and forecasts.

Qualifications

What You Will Bring to the Role

• 8–10 years of marketing experience, including successful product launches and experience in hospital or similar environments.
• Strong strategic thinking, analytical skills, and the ability to translate strategy into actionable marketing plans.
• Demonstrated ability to manage multiple projects, priorities, and market models in a fast-paced environment.
• Expertise in digital marketing and alternative communication channels.
• Proven ability to build strong internal and external relationships and act as a company ambassador.
• Experience working in a matrix environment and collaborating with regional or global teams.
• Strong leadership capabilities with a track record of motivating teams, fostering innovation, and developing talent.
• Excellent communication and presentation skills, with strong command of English and Spanish (Portuguese is a plus).
• Flexibility to operate in a changing environment and willingness to travel up to 25%.

Additional Information

Grow your career at Santen

A career at Santen is an opportunity to make a difference. We aspire to contribute to the realization of “Happiness with Vision” by providing eye health products and services to patients, consumers, and medical professionals around the world. Guided by our CORE PRINCIPLE, “Tenki ni sanyo suru”, Santen is engaged in the global research & development, manufacturing, and sales and marketing of pharmaceutical products in ophthalmology. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.