SOCIAL MEDIA & INFLUENCE SPECIALIST

Pernod Ricard USA; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading beverage company is seeking a Social Media & Influence Specialist in Madrid to elevate brand engagement through strategic social media and influencer marketing initiatives. The ideal candidate will have over 5 years of experience in managing impactful campaigns for lifestyle or FMCG brands. This role demands creativity, collaboration, and the ability to adapt in a fast-paced environment. The position also requires strong leadership skills for overseeing a team of Community Managers and working closely with various stakeholders.

Formación

• Minimum 5 years of experience in Social Media and influencer/creator marketing.
• Proven track record in delivering impactful Social & Influence programs.
• Experience managing agencies and guiding teams.

Responsabilidades

• Lead the Social Media & Influence strategy aligned with brand objectives.
• Manage Community Managers to execute best-in-class daily execution.
• Develop and manage influencer relationships to deliver standout content.
• Identify trends and market opportunities for brand development.

Conocimientos

Social Media Strategy

Influencer Marketing

Creative Collaboration

Project Management

Trend Analysis

Communication Skills

Descripción del empleo

Leads an integrated approach to owned social channels and influence marketing, spearheading strategies that elevate the consumer experience and drive engagement across Pernod Ricard Spain’s portfolio of brands.

Through creativity, cultural relevance and cross-functional collaboration, this role ensures our brands show up boldly and consistently in social and influencer ecosystems. The position reports to Senior Media Manager within the Marketing Acceleration for Spain.

Key Responsibilities

We are seeking an inspiring Social Media & Influence Specialist to take our brands’ presence to the next level. This role is for a visionary who enjoys crafting bold strategies, cultivating creativity, and driving impactful results through collaboration and innovation. You will own the strategic vision for our Social Media and Influence agenda, ensuring these channels are a key driver of brand love, consumer engagement, and business growth.

You will oversee a talented team of three Community Managers from agency partner, empowering them to deliver exceptional day‑to‑day execution while continuously raising our standards. Partnering closely with our roster of creative agencies, media, influencer and earned media teams, you will orchestrate a cohesive approach that maximizes impact and amplifies our voice.

• Define and lead the Social Media & Influence strategy in line with brand and business objectives.
• Oversee a team of Community Managers (in‑housing partner) to ensure best‑in‑class daily execution.
• Partner with creative, media, PR and influencer agencies to deliver standout, brand‑right content and activations.
• Design and manage the influencer approach (macro/micro/nano, KOLs, ambassadors), building long‑term, authentic relationships.
• Ensure consistency in tone of voice, visual identity and best practices across all social and influencer touchpoints.
• Share results, learnings and inspiration regularly with brand and transversal teams.
• Strong collaborator, comfortable working with multiple stakeholders and “internal clients” - Impeccable organization and ability to manage multiple projects and teams simultaneously.
• Deep passion and understanding of social platforms, creators and culture.
• Creative, trend‑savvy mindset with a sharp eye for impactful ideas and talent.
• With your finger on the pulse of digital culture, you will proactively identify new trends, formats, creators and market opportunities to develop creative ideas for our brands.
• Strategic yet hands‑on, able to move from big picture to execution quickly to define KPIs and make data‑driven decisions.
• Clear, confident communicator, able to brief, inspire and give feedback.
• Solution‑oriented, adaptable and comfortable in a fast‑changing environment.
• Specialized in brand building in social environments, operating from brand territories and always‑in strategies, leveraging social listening to convert conversation into cultural relevance, creative effectiveness, and results.

Requirements

• Required experience at least 5 years in Social Media and influencer/creator marketing, ideally on lifestyle, FMCG brands, entertainment or fast food.
• Proven track record delivering impactful Social & Influence programs exceeding objectives on owned social and influencer activations.
• Experience managing agencies and partners, as well as guiding or mentoring teams.
• English is a must; additional languages are a plus.

Job Posting End Date: 2026-01-25

Target Hire Date: 2026-02-09

Target End Date: