Senior Data Analyst (CRM), Madrid

Jordan martorell s.l.; Madrid; Presencial; EUR 45.000 - 60.000; Jornada completa

Descripción de la vacante

A global tech company based in Madrid is seeking a Senior Data Analyst specializing in CRM to enhance customer engagement through data-driven strategies. The ideal candidate will have over 5 years of experience, advanced SQL and Tableau skills, and a strong grasp of customer lifecycle analysis. You'll conduct complex data analyses, lead experimentation, and mentor junior analysts, making a significant impact on the company's CRM initiatives.

Servicios

Culture of growth and learning

Opportunities for impact

Focus on results

Formación

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Advanced SQL skills, including complex joins and analysis functions.
• Excellent communication skills for both technical and non-technical stakeholders.

Responsabilidades

• Act as analytical owner for customer segments, guiding CRM strategy.
• Conduct analysis on the customer lifecycle to identify key opportunities.
• Lead A/B testing and statistical analysis to inform decision-making.
• Design and maintain Tableau dashboards for performance insights.
• Mentor junior analysts in analytical projects.

Conocimientos

CRM analysis

SQL

A/B testing

Data visualization (Tableau)

Cohort analysis

Python

Communication skills

Herramientas

Tableau

SQL

Descripción del empleo

Senior Data Analyst (CRM)

We are Welltech - a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25. 5 million users have trusted Welltech to help them build healthy habits - a testament to the real value innovative, engaging wellness solutions deliver every day.

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps - Muscle Booster, Yoga-Go and WalkFit - empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers. If this looks like you and you thrive in a fast-paced environment, youll fit right in at Welltech. Lets build wellness for millions together.

What Were Looking For

As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data-driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications.

• Informing CRM Strategy: Act as the key analytical owner for customer segments. You will conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of our CRM campaigns.
• Analyzing Customer Journey Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys.
• Leading Experimentation Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior.
• Advanced Analytics Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. Youll conduct complex root-cause analyses on performance trends, presenting your findings and recommendations to both technical and senior-level stakeholders.
• Project Leadership Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team.

Required skills

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Advanced SQL skills, including complex joins, subqueries, and analytical functions (e. g. , window functions).
• Advanced knowledge of A/B testing, including experimental design and statistical analysis.
• Advanced proficiency with data visualization tools, eg, Tableau.
• Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle.
• Experience with subscription-based monetization.
• Intermediate knowledge of Python.
• Proven ability to work independently with limited supervision on problems of diverse and complex scope.
• Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus.

Nice to have

• Knowledge of marketing attribution models and/or tools.
• Experience with offers, vouchers, or other loyalty/incentivization strategies.

Candidate journey: Recruiter call Technical conversation Meet the hiring manager BC task Meet the leadership team

Why Youll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, youll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: Were all about achieving meaningful outcomes. Its not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement thats creating a healthier, happier world. Together, we make well-being a reality!

SQL, Tableau