Senior Consumer Insights Manager - Strategy & Growth

BURGER KING IBERIA; Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A multinational fast-food company seeks an experienced Senior Consumer Insights Manager to drive consumer insight strategies across Spain, Portugal, and Italy. This role involves leading market research initiatives, translating consumer behavior into actionable insights, and influencing senior leadership. The ideal candidate will have over 10 years of experience in consumer insights, fluent in Spanish and English, with strong leadership skills in managing agencies and vendor relationships.

Formación

• 10+ years in consumer insights or market research, ideally in QSR or FMCG.
• Proven experience managing agencies and vendor relationships.
• Fluent in Spanish and English; Portuguese or Italian is a plus.

Responsabilidades

• Define and execute research roadmap for Spain, Portugal, and Italy.
• Design and manage quantitative and qualitative studies.
• Translate consumer behaviors into actionable insights.
• Monitor QSR industry trends for competitiveness.

Conocimientos

Leadership

Consumer Insights

Strategic Communication

Market Research

Budget Management

Descripción del empleo

A multinational fast-food company seeks an experienced Senior Consumer Insights Manager to drive consumer insight strategies across Spain, Portugal, and Italy. This role involves leading market research initiatives, translating consumer behavior into actionable insights, and influencing senior leadership. The ideal candidate will have over 10 years of experience in consumer insights, fluent in Spanish and English, with strong leadership skills in managing agencies and vendor relationships.