Product Marketing Manager

Nabu Casa; Madrid; A distancia; EUR 60.000 - 77.000; Jornada completa

Descripción de la vacante

A leading smart home technology company is seeking a proactive Product Marketing Specialist to establish marketing processes and communicate brand messages globally. The role involves translating technical features into compelling benefits, supporting product launches, and driving engagement across digital channels. This is a fully remote, full-time position offering competitive compensation based on local market rates in Spain.

Servicios

Five weeks of paid time off

Budget for work hardware

50% contribution to internet fees

One day for personal projects

Formación

• Strong written and verbal communication skills in English.
• Proven experience in marketing roles across multiple functions.
• A structured and analytical mindset able to plan campaigns.
• Ability to work independently in a fully remote asynchronous team environment.
• Proactive attitude and curiosity to learn about smart home technology.

Responsabilidades

• Translate technical features into clear compelling benefits.
• Collaborate with product managers to position names and launch new updates.
• Create and coordinate blog posts, newsletters, and user stories.
• Develop content strategies that drive engagement.
• Ensure consistent tone of voice across marketing materials.

Conocimientos

Strong written and verbal communication skills in English

Proven experience in marketing roles

Structured and analytical mindset

Ability to work independently

Proactive attitude and curiosity

Descripción del empleo

About Nabu Casa

Nabu Casa is the organisation behind Home Assistant, the world’s largest free and open‑source smart home platform, used by over two million households. Founded to ensure the sustainability of the project, Nabu Casa partnered with the Open Home Foundation in 2024 to protect and promote a broad range of open‑source initiatives. Our guiding principles—privacy, choice and sustainability—are embedded in everything we do, from architecture to community engagement.

The Role

We are looking for a versatile and proactive Product Marketing Specialist to join our fully remote, full‑time team. As the first member of our new marketing team, you will help establish processes and set the tone for future marketing activities at Nabu. Your work will shape how our products and brand are communicated worldwide. You will translate complex technology into compelling stories, support the launch of new hardware and cloud products, and strengthen our presence across digital channels.

What you are going to do

• Translate technical features into clear compelling benefits.
• Collaborate with product managers to position names and launch new hardware and cloud updates.
• Create and coordinate blog posts, newsletters, landing pages, homepage messaging and user stories.
• Develop content strategies that drive engagement and awareness.
• Ensure tone of voice and visual identity are consistent across all marketing materials.
• Manage campaign calendars, track budgets and support analytics and reporting.
• Optimize and maintain marketing automation tools and workflows.
• Coordinate with distributors on co‑funded campaigns, training and marketing assets.
• Support the creation of partner enablement materials.
• Improve homepage and product page experience for Nabu Casa and distributors.
• Drive SEO and CRO initiatives to increase traffic and conversions.

What you need to have

• Strong written and verbal communication skills in English.
• Proven experience in marketing roles across multiple functions (product, content, brand or operations).
• A structured and analytical mindset able to plan campaigns and track results.
• Ability to work independently in a fully remote asynchronous team environment.
• Proactive attitude and curiosity to learn about smart home technology and our community.

It would be great if you also have

• Experience working in a startup or tech company.
• Familiarity with Home Assistant or the smart home ecosystem.
• Knowledge of SEO and / or CRO best practices.
• Experience with partner or channel marketing.
• Fluency in additional European languages.

What we offer you

Nabu Casa is a fully remote organisation that uses Remote to employ people from all over the world. You will be a normal salaried employee in your country.

This is a full‑time position for 40 hours per week. Because we are a fully remote company there is no fixed schedule; we aim for at least 3 hours of overlap in the workday. You will report to our VP Commercial based in Norway.

Core to the establishment of Nabu Casa was the well‑being of the people building the future of the smart home. We will provide all the benefits required by the country you reside in. Additionally, we ensure all employees receive at least a minimal set of benefits, including:

• Five weeks (twenty‑five days) of paid time off.
• Fourteen days of paid sick leave if your country/laws treat them as unpaid.
• Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth. We will provide the missing days if your country/laws do not provide such compensation.
• A budget for your work hardware once you start. After three years you may keep this equipment for personal use.
• An annual smart home budget ensures you keep up‑to‑date with the latest smart home offerings.
• A 50% contribution to your internet connection fee at your home workspace.

One day every two weeks to work on your personal projects. If you are currently working on Home Assistant‑related side projects you can spend work time maintaining them.

When first offering a position to a new member, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the new hire’s seniority and local market rates. For a Product Marketing Specialist in our primary operating countries the approximate yearly compensation will be the following:

• France: 65,500 - 83,500 EUR
• Ireland: 77,000 - 98,000 EUR
• Italy: 60,500 - 77,000 EUR
• Portugal: 54,000 - 69,000 EUR
• Spain: 60,000 - 76,500 EUR
• UK: 65,500 - 85,500 GBP
• Other countries: Compensation can be discussed during the first interview.

About Us

Nabu Casa funds the development of Home Assistant and other projects at the Open Home Foundation. Nabu Casa is best known as the organisation driving the development of Home Assistant, the world’s largest free and open‑source smart home platform. More than two million households benefit from its home automation capabilities, powered by a worldwide community of open‑source developers. GitHub ranked it the most active open‑source project in the world in 2024.