Performance Marketing Manager.

PowerUp Talent; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A fast-growing product company is seeking a Performance Marketing Manager to drive growth for its mobile gaming portfolio. You will lead strategies across major ad networks like Google Ads and optimize campaigns based on performance data. The ideal candidate should have over 5 years of experience in performance marketing specific to mobile gaming, excellent communication skills, and a passion for the gaming industry. This role offers a strategic position with hands-on execution responsibilities.

Formación

• 5+ years in performance marketing for mobile gaming.
• Experience managing user acquisition budgets and campaigns.
• Understanding of attribution, conversion tracking, and analytics.

Responsabilidades

• Lead growth strategies across various ad networks.
• Optimize campaigns through data-driven insights.
• Collaborate with cross-functional teams for unified growth.

Conocimientos

Performance marketing

Data analysis

Campaign optimization

Mobile gaming knowledge

Herramientas

Tableau

Descripción del empleo

We are partnering with a fast‑growing US‑based product company to spot a Performance Marketing Manager to drive the growth of its mobile gaming portfolio. We’re searching for a Performance Marketing Manager who will take the lead on growing several mobile gaming titles using data‑driven performance marketing. This role is both strategic and hands‑on, perfect for someone who loves digging into performance data just as much as shaping long‑term marketing direction>

Lead and execute growth strategies across Google Ads, AppLovin, and other major ad networks.

Continuously optimize campaigns through testing, iteration, and insight‑driven improvements.

Collaborate with product, creative, ASO, and data science teams to drive unified growth initiatives.

Contribute to team‑wide marketing strategy, share insights, and help push the boundaries of performance marketing excellence.

5+ years in performance marketing for mobile gaming.

• Proven experience managing meaningful UA budgets and scaling successful campaigns.
• Strong understanding of attribution, MMPs, conversion tracking, and mobile marketing analytics.
• Hands‑on experience with BI tools (e.g., Tableau or internal analytics platforms).
• A genuine passion for mobile gaming, sharp marketing intuition, and strong communication skills.