Marketing Specialist

Beaulieu International Group; Muro de Alcoy; Presencial; EUR 25.000 - 35.000; Jornada completa

Descripción de la vacante

A leading company in the artificial grass sector in Muro de Alcoy is seeking a Marketing Specialist. This individual will coordinate marketing initiatives, manage digital marketing efforts, and run customer programs. The ideal candidate will have a background in marketing, strong analytical skills, creativity, and at least one year of experience in digital campaigns. This role offers an opportunity to grow within an international environment and contribute to brand development.

Formación

• Strong understanding of SEO, SEM, analytics, social media, and email marketing.
• 1+ years of experience executing digital and content marketing campaigns.
• Experience collaborating with sales, product, or international teams is a plus.

Responsabilidades

• Coordinate marketing initiatives like tradeshows, events, and collateral.
• Proactively manage website content and social media channels.
• Run customer reference program and maintain reference database.

Conocimientos

Creativity

Strong communication skills

Project management

Analytical mindset

Digital marketing knowledge

Educación

Degree in Marketing, Communications, Advertising, or related field

Herramientas

Google Analytics

Meta Business Suite

CRM systems

Marketing automation platforms

Descripción del empleo

Overview

At Beaulieu International Group, within our artificial grass division based in Muro de Alcoy, we are looking for a marketing professional eager to grow in an international environment. If you’re driven by creativity, brand development, and impactful communication, this could be the perfect next step in your career.

We are looking for a Marketing Specialist who supports the day to day execution of the marketing plan, with a focus on tradeshow organization, website & social media management, customer reference program and preparation and execution of marketing campaign (assets).

Responsibilities

• Marketing coordination.
• Support and/or coordinate marketing initiatives: tradeshows and events, samples, POS, collateral, presentations, …
• Coordinate digital marketing initiatives: proactively maintain website content, manage social media channels, monitor data & ROI.
• Run customer reference program: maintain reference database and create marketing assets, e.g., customer testimonial videos.
• Support execution of the marketing campaign plan, e.g., content marketing actions, presentations, …
• Actively help build the BIG company brand and the companion brands for artificial grass.
• Strong overall project management, especially for tradeshows & events.
• Respect safety regulations and company certifications (ISO 9001-ISO14001).

Profile

Education & Knowledge

Degree in Marketing, Communications, Advertising, or a related field.

Strong understanding of digital marketing: SEO, SEM, analytics, social media, and email marketing.

Familiarity with tools such as Google Analytics, Meta Business Suite, CRM systems, and marketing automation platforms.

Analytical mindset: ability to interpret data and translate insights into action.

Creativity: generating ideas for campaigns, content, and brand activations.

Results-oriented: focused on KPIs, optimisation, and continuous improvement.

Strong communication skills: both written and visual.

Experience

Previous experience executing digital and content marketing campaigns (1 year at least).

Experience collaborating with sales, product, or international teams is a plus.

Comfortable managing external partners, agencies, or freelancers.

Soft Skills

Proactive attitude and eagerness to learn.

Strong organisational and time-management skills.

Team-oriented, adaptable, and comfortable working in a fast-changing environment.