Marketing Performance Analyst

Schneider Electric North America; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading global energy company is seeking a Marketing Performance Analyst in Barcelona to drive marketing strategies and optimize campaign performance across various channels. The role involves analyzing performance metrics, collaborating with cross-functional teams, and providing actionable insights to enhance commercial outcomes. Ideal candidates should have strong analytical skills, a background in marketing, and a passion for digital transformation. Flexible working conditions and a focus on well-being are part of the company's culture.

Servicios

Flexible work schedule

Hybrid work model

Additional vacation days

Wellness programs

Career development opportunities

Stock ownership program

Life insurance

Formación

• Proven experience in campaign analysis and performance tracking.
• Familiarity with email marketing metrics and analytics.
• Strong understanding of data privacy regulations.

Responsabilidades

• Own end-to-end campaign measurement and provide recommendations.
• Monitor and optimize email marketing performance.
• Analyze brand performance and community engagement.

Conocimientos

Campaign measurement

Data analysis

Audience segmentation

Marketing automation

PR tracking

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Google Analytics

Marketing Automation Platforms

CRM software

Descripción del empleo

⚡We are your Energy Technology Partner. We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values – IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) – are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world?

If you are up to challenge your creativity and make an impact, we are excited to welcome you!

As a Marketing Performance Analyst for the Nordic Baltic zone, you will play a critical role in shaping our marketing strategies and optimizing campaign effectiveness. Your role will involve analyzing performance metrics, providing actionable recommendations and collaborating with cross‑functional teams.

In this role you will be responsible for interpreting data and turning it into insights to provide our Marketing organization with in-depth analytics and actionable recommendations to drive our commercial performance forward as we aim to be the best performing Sales & Marketing organization in our industry.

You are eager to understand and learn about the business and commercial organization and you animate the Nordic Baltic Sales & Marketing organization with analytics, insights and actions within fields such as Marketing Campaign Performance, Digital Marketing Performance and Brand Performance.

What will you do?

1) Marketing Campaign Performance Analysis

• Own end‑to‑end campaign measurement defining KPIs per channel and funnel stage; provide actionable recommendations to improve effectiveness.
• Analyse sales funnels and customer intent to understand behaviour and identify friction points; propose fixes with channel owners.
• Design and evaluate experiments (A/B tests, creative and audience tests, landing‑page optimizations) and quantify incrementality of key tactics.
• Attribute performance across paid/owned/earned touchpoints; partner with Digital teams to improve tracking accuracy.

2) Email & Marketing Automation Performance

• Monitor deliverability and core email KPIs (# of emails sent, Database Coverage, open rate, CTR, Opt‑Ins and Opt‑Out) and publish dashboards with insights and next‑best actions.
• Optimize audience segmentation and personalization (lifecycle/nurture streams, triggers, frequency caps) to increase engagement and reduce fatigue.
• Run systematic content/testing programs (subject lines, send times, formats) and feed learnings into playbooks.
• Ensure compliance with data‑privacy regulations (e.g., consent, preference center, GDPR) and collaborate with Legal/IT on governance.

3) PR & Brand Performance

• Track earned‑media outcomes (mentions, reach, share of voice, sentiment, key‑message pull‑through) and connect to priority campaigns.
• Monitor Brand Intel outputs and translation cycles to improve data quality and attribute perceptions, feeding insights to PR/Brand managers each cycle.
• Synthesize brand KPIs (awareness, consideration, preference, reputation attributes) and advise on initiatives to strengthen brand equity.

4) Community Animation & Best‑Practice Sharing (Countries)

• Animate the Country Marketing communities (Channel Marketing, PR & Communications, Offer/Digital) to share best practices and align on data‑driven recommendations that optimize resource investment and ROI.
• Facilitate regular knowledge‑sharing rituals (monthly forums, show‑and‑tell, success cases, “what didn’t work”) and maintain a living Copy with Pride Library.
• Provide regular KPI reports with insights to foster collaboration and highlight optimization opportunities country‑by‑country.

5) Reporting, Insights & Storytelling

• Publish standardized dashboards and scorecards (campaigns, email, PR/Brand) with trend analysis and executive summaries.
• Translate data into clear narratives and recommendations for Marketing, Sales, and Country leaders; align on actions and owners.

6) Stakeholder Collaboration

• Engage closely with Channel Marketing plus Offer/Digital teams, to co‑create objectives and to turn insights into actions.
• Coordinate cross‑functional initiatives that require joint execution.
• Upskill teams through training on tools/metrics and coach countries on reading dashboards and acting on insights (closing the loop).

What will you get?

We adapt to you: With our flexible schedule, you'll have the freedom to adjust your work hours to accommodate your personal needs and responsibilities.

We know how great it is to work from home. With our hybrid work plan, you can enjoy working from the comfort of your home.

Need more time to relax and disconnect? With our Holy Pack, you can purchase additional vacation days to recharge when you need it most.

Celebrate holidays your way! With Floating Holidays, you can exchange holidays for other days that better suit your plans and personal preferences.

Need additional time to explore new experiences or focus on personal projects? With the Sabbatical Pack, you can request up to 2 months of extra leave (unpaid).

We value the importance of family and want to support you in all aspects of your life. Our Global Family Leave Policy provides flexible paid conditions for when you need it most, whether you're about to be a parent, need time to overcome a loss, or to care for a loved one.

We take care of you: With access to the health and wellness platform Wellwo, you and up to 5 people of your choice can enjoy access to wellness content, nutrition counseling, fitness classes, and more!

From dance classes to booking a hotel spa, we offer an agreement with Wellhub so you can access a network of thousands of gyms and sports centers to keep your body active in the way you like best.

Your well‑being is our priority. You will have medical service at your workplace for close attention to any medical needs.

We empower you: With Career Hub, our AI‑driven professional development platform, you can connect with job opportunities, projects, and mentors at Schneider Electric globally.

We offer you the opportunity to be a shareholder of Schneider Electric and share in our achievements with our stock ownership program.

We celebrate everyone's talent and success with our recognition program, through which you can give and receive points for your achievements and redeem them for gift cards at your favorite stores.

You will have life insurance for your protection.

We offer you a Flexible Remuneration Plan in which you can choose from a variety of options, such as health insurance, meal vouchers, childcare vouchers, transportation vouchers, training, and more.

With Club Schneider, you will enjoy special discounts at your favorite stores, restaurants, travel agencies, and other external services.

Participate in company‑subsidized volunteer programs to contribute to our community and have a positive impact on your environment.

Equal Opportunity and Diversity

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality, and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here.

€36 billion global revenue
+13 % organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations

We are looking for an IMPACT Maker with a passion for sustainability, automation, electrification and digitalization. Apply today!

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