Field Marketing Specialist AWC Iberia

ConvaTec; Sant Just Desvern; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A global medical products company is seeking a Field Marketing Specialist in Advanced Wound Care to develop and execute marketing plans in Spain. This role involves collaboration with sales teams, engagement with Key Opinion Leaders, and requires at least 3 years of marketing experience in medical devices. The Specialist should possess excellent communication skills and a strong understanding of wound care. Hybrid work arrangement is available.

Formación

• 3+ years in marketing roles focused on medical devices or pharmaceuticals.
• In-depth understanding of the AWC therapeutic area.
• Exceptional communication skills in English.

Responsabilidades

• Develop and execute the Spanish marketing action plan.
• Collaborate with sales and customer training departments.
• Engage KOLs through educational events.

Conocimientos

Marketing experience

Wound care knowledge

Strategic thinking

Communication skills

Relationship management

Educación

Bachelor's degree in life science or business

Descripción del empleo

Overview

Pioneering trusted medical solutions to improve the lives we touch : Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE : CTEC). To learn more about Convatec, please visit

About the role

The Field Marketing Specialist – Advanced Wound Care (AWC) is responsible for developing and executing the Spanish marketing action plan for a defined portfolio of AWC products, targeting both hospital and community care settings. This role ensures alignment with overarching global and local strategies to drive brand performance and market penetration. This position plays a pivotal role in shaping and implementing strategic plans, including the design and execution of local multi-channel marketing campaigns aimed at differentiating the portfolio in a highly competitive landscape. The Field Marketing Specialist is accountable for the commercial success of the assigned brands, leveraging market insights, creativity, and strategic thinking to drive growth and protect existing business from competitive threats.

Key duties and responsibilities

• 1. Marketing: Achieve commercial objectives by implementing a successful marketing plan and initiatives. Design and implement all relevant and critical marketing activities. Partnership with AWC Global marketing and align the global with the local strategy. New product launches.
• 2. Cross-functional Collaboration: Partner with the whole sales organization: National Sales Manager, RSM, sales representatives, Business Development Manager, tender department, and technical department. Work closely with the Customer Training department. Support scientific activities like advisory boards, roundtables, and local KOL engagement. Collaborate with the Market Access team to identify reimbursement and market entry pathways for the AWC portfolio. Work with global and local marketing teams and Sales Force Excellence to contribute to the development and execution of product campaigns. Support Tender Office.
• 3. KOL & Stakeholder Engagement: Strong field and customer-facing activity and engagement. Build and maintain a network of local Key Opinion Leaders (KOLs), healthcare professionals, and other relevant stakeholders within the therapeutic landscape. Engage KOLs through educational events, scientific discussions, and advisory boards to foster advocacy and support for technology. Leverage insights gathered from KOL interactions to inform internal strategies for product positioning and market growth.
• 4. Market Development & Strategy Execution: Drive the execution of local market strategies, adapting global initiatives to the local market needs and regulations.

Skills and experience

Experience: 3+ years in marketing roles, with a strong focus on medical devices, pharmaceuticals. Specific knowledge and experience in wound care are preferred. Demonstrated experience working in a matrix environment, with the ability to navigate cross-functional relationships and drive results.

Technical Expertise: In-depth understanding of the AWC therapeutic area (infection management, wound care) is highly desirable. Strong knowledge of market dynamics, tender management, and market access in the medical device or pharmaceutical industries.

Business Acumen: Strong commercial mindset. Capable of strategic thinking and influencing product development based on market insights and customer needs. KOL management. Tender management. CRM management.

Communication & Presentation Skills: Exceptional communication skills, with the ability to present business information to diverse audiences, including KOLs, customers, and internal teams. Ability to articulate strategic objectives clearly and effectively to both technical and non-technical stakeholders. C1 English level mandatory (both written and spoken).

Qualifications and education

Bachelor’s or equivalent degree required, preferably in life science, biotechnology / biomedicine engineering, or in business administration.

Contacts

Marketing Department Convatec (internal). Customer Training Department (internal). Legal and Compliance (internal). Tender office (internal). Sales Force Effectiveness / Trainer (internal). Sales Team (internal). Global Marketing Team (internal). Finance department (internal). Commercial Director (internal). Regulatory affairs Convatec (Internal). HCP in different health care settings (external). AWC KOL (external). AWC Scientific Organizations (external). Marketing suppliers (external).

Travel Requirements

Ability to travel at least 50% of the time, including participation in face-to-face meetings with customers and attending scientific events. Most trips will include overnight travel

Working Conditions

Hybrid working – 50% working from home and 50% working at Convatec's office located in Barcelona. Must be residing in the area of the city of Barcelona.

Ready to join us?

At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.