Field Marketing Specialist

LMA Recruitment; Madrid; Híbrido; EUR 50.000; Jornada completa

Descripción de la vacante

A leading global enterprise software company is seeking a Field Marketing Specialist to enhance demand and pipeline growth across EMEA. This role involves driving marketing initiatives, collaborating with sales, and optimizing campaigns across various channels, requiring strong project management and communication skills.

Formación

• Experience in B2B/SaaS/Enterprise IT field marketing.
• Hands-on experience with multi-channel campaigns and event management.
• Fluent in English with additional languages a plus.

Responsabilidades

• Drive demand and pipeline growth across EMEA.
• Plan and execute marketing programs including webinars and digital campaigns.
• Collaborate with global teams and manage event logistics.

Conocimientos

Project Management

Data-Driven Decision Making

Campaign Analytics

Strong Communication

Time Management

Fluent English

Herramientas

6sense

Salesforce

Eloqua

Tableau

Descripción del empleo

Field Marketing Specialist – EMEA (Contract)

Hybrid (Europe-based, ideally Madrid. Or London/Paris

With occasional EMEA travel

FTC Euros 50k

Contract role with a global enterprise software business, offering the opportunity to make a real impact across multiple countries and markets.

About the Role:

• We're looking for a creative and commercially-minded Field Marketing Specialist to drive demand and pipeline growth across EMEA.
• Support the planning, execution, and optimisation of regional marketing programs across webinars, digital campaigns, events, and partner activations.
• Ideal for someone who thrives on data-driven decision-making, brings sharp project management skills, and loves collaborating with sales.
• Play a hands-on role across the entire marketing lifecycle: from campaign planning and asset localisation, to managing event logistics and reporting results.
• Work closely with global marketing teams, external vendors, and sales stakeholders to ensure regional programs are executed to the highest standard.

About You:

Ideal background in B2B/Saas/Enterprise IT field marketing, confident running multi-channel campaigns that generate leads and drive pipeline. You’re naturally organised, collaborative, and thrive in an environment where agility, data and creativity intersect.

• Hands-on experience with digital campaigns, webinars, events, and partner marketing
• Understands the importance of campaign analytics, targeting tools, and segmentation
• Is comfortable using tools like 6sense, Salesforce, Eloqua, Tableau (or similar)
• Is a strong communicator with great attention to detail and time management
• Can work autonomously and across time zones with confidence and urgency
• Speaks fluent English (additional European languages a plus)
• Open to occasional travel across EMEA (up to 2x per quarter)