Digital Content & Email Marketing Specialist

ThoroughWorks; A distancia; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

A digital innovation firm in Barcelona is seeking a freelance marketing professional to enhance their content and digital strategies. This remote position focuses on creating and scheduling campaigns, collaborating with leadership on marketing plans, and utilizing analytics tools to measure success. Desired candidates should have at least 3 years of marketing experience, strong writing skills, and a proficiency in digital tools like HubSpot and Google Analytics. Join a small, ambitious team working to modernize the thoroughbred sales industry.

Servicios

Significant creative influence

Direct impact on projects

Opportunity to shape industry

Formación

• Minimum 3 years of experience in marketing, especially in digital and content writing.
• Proficient in English with strong communication skills.
• Experience with SEO and optimizing content for visibility.

Responsabilidades

• Write and schedule email campaigns and social media posts.
• Collaborate with leadership to define marketing plans.
• Use analytics tools to measure campaign impact.

Conocimientos

Experience in marketing

Strong writing skills

Ability to translate complex ideas

Self-motivated and adaptable

Familiarity with analytics tools

Understanding of SEO basics

Herramientas

HubSpot

Google Analytics

Meta Business Manager

LinkedIn Campaign Manager

Canva

Descripción del empleo

🕒 5–10 hours/week | 🌍 Remote | 💼 Freelance

About Us

We bring digital innovation to an industry that has traditionally relied on pen and paper and manual processes. Since 2014, we’ve been building some of the leading tech tools in the thoroughbred sales world, creating solutions the industry had never seen before. Our products help consignors, veterinarians and sales companies run smarter, faster and more professional operations. From managing inspections and tracking buyer interest to handling documents and invoicing, we’ve transformed the way the industry operates. Most recently, we launched a secure cloud platform for vets and sales companies to share and access critical horse data such as X-rays, scope videos and reports. It’s already changing the way major sales and clinics operate, with adoption growing rapidly. We’re a small, ambitious team with global reach and this role is a unique opportunity to help us tell our story, expand our presence and play a part in modernising an industry.

What You’ll Be Doing

• ✍️ Content & Scheduling
• Write and schedule email campaigns.
• Create and schedule engaging social posts.
• Maintain a proactive content calendar for visibility and planning.

🧭 Planning & Strategy

• Collaborate with our CEO and COO to define and execute marketing plans.
• Analyse campaign performance and client feedback to refine messaging.
• Research competitors and industry trends to spot new opportunities.
• Leverage our existing client base to identify opportunities for upselling, cross-promotion and referrals.
• Focus on creative, non-paid marketing activities to build reach and engagement in the short term.
• Work with us to plan for a dedicated marketing budget in the near future, shaping how and where we invest.

💡 Creative & Brand Input

• Refine our brand voice and ensure consistency across all channels.
• Generate fresh ideas for content, not just about our products but industry-wide insights, thought leadership and educational pieces.
• Experiment with new formats (short videos, infographics, interactive posts, etc.).
• Suggest partnership or co-marketing opportunities with industry leaders.

📊 Reporting & Optimisation

• Use analytics tools (social insights,Google Analytics, etc.) to measure impact.
• Share clear, simple insights that help guide future marketing activity.

What We’re Looking For

• ✅ Experience: At least 3 years in marketing, with digital and content writing exposure.
• 💬 Proficiency in English: Strong writing and communication skills with excellent command of tone, clarity and nuance.
• 🧠 Industry Learning: Ability to pick up new industries quickly and translate complex ideas into simple, relevant messaging.
• 🚀 Mindset: Self-motivated, adaptable and confident working independently.
• 🛠️ Tools: Familiarity with HubSpot, Meta Business Manager, and Google Analytics is ideal. Experience with tools like LinkedIn Campaign Manager and Canva is also helpful.
• 📈 Visibility & Reach: Understanding of SEO basics and how to optimise for visibility and impact is a plus.
• 🌍 International Perspective: Comfortable shaping messages for a global audience across NA, EMEA and APAC.

Why Work With Us?

• 🩺 Shape the Industry: We’re one of the innovators in the thoroughbred and veterinary world, building leading tech that’s modernising a traditionally offline industry. This is your chance to help shape how the industry adopts technology.
• 🌱 Growing Market: Play a part in expanding our presence and driving new business with veterinarians, consignors and sales companies.
• 🎨 Creative Influence: You’ll have significant creative input and direction, helping to define campaigns, shape our voice and bring bold ideas to life.
• 🤝 Direct Impact: Work closely with company leadership and see your ideas implemented quickly.
• 🚀 Scale With Us: Join a small but ambitious team at a key moment of growth.