Vice President - Marketing Strategy (all genders)

JPMorgan Chase & Co.; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

A leading financial services provider is seeking a Vice President of Marketing Strategy to drive marketing initiatives and growth in Berlin. The role demands robust marketing strategy development, strong analytical abilities, and collaboration with senior leadership. Candidates should have experience in consulting or business strategy, particularly within digital or financial services. Fluency in German is preferred.

Qualifikationen

• Proven experience in marketing strategy or consulting roles, especially in digital or financial services.
• Strong analytical skills for translating data into strategic insights.
• Proficient in producing executive-ready business cases.

Aufgaben

• Develop and refine marketing strategy in collaboration with leadership.
• Build data-driven business cases for marketing investments.
• Conduct market and competitor analyses to identify opportunities.
• Provide insights and recommendations to enhance marketing strategies.

Kenntnisse

Marketing strategy

Analytical skills

Communication skills

Consulting experience

Jobbeschreibung

Overview

Excited by the opportunity to build innovative digital retail banking products and services in a start-up environment, backed by one of the leading financial service providers worldwide?

Join us at JPMorgan & Chase Co. at our newest European hub for Chase bank, located in the heart of Berlin. In this exciting chapter of continued growth and expansion for Chase, we’re looking for a passionate Vice President Marketing Strategy.

Responsibilities

As a Vice President - Marketing Strategy (all genders) you will play a pivotal role in shaping the strategic direction of our marketing organization. Your responsibilities will focus on identifying market opportunities, analyzing customer and competitor trends, and developing strategic insights to drive marketing investment decisions. You will work closely with the Marketing Lead and leadership team to define the overarching marketing and product marketing vision, support annual and quarterly planning, and develop strategic business cases for growth initiatives.

Day-to-day responsibilities include:

• Develop and refine the overarching strategic marketing and product marketing vision in close collaboration with the Marketing Lead and leadership team.
• Build data-driven business cases to support strategic marketing investments and initiatives.
• Conduct market and competitor analyses and identify key trends and strategic opportunities for the marketing organization.
• Provide executive-level reporting, insights, and recommendations to enhance marketing strategy and improve return on marketing investment.
• Collaborate closely with Marketing Operations to develop new initiatives, scale products, and optimize business areas.
• Act as a sparring partner to marketing and product leads to sharpen the team’s strategic thinking and decision-making.
• Contribute to cross-functional projects as the strategic marketing lead, ensuring alignment with broader business goals.
• Work effectively with key stakeholders to support the development and delivery of marketing strategy.

Required Qualifications, Capabilities and Skills

• Proven experience in marketing strategy, consulting or business strategy roles, ideally with exposure to digital or financial services.
• Strong analytical skills with the ability to synthesize data into actionable strategic insights.
• Track record of developing executive-ready business cases and strategic recommendations.
• Experience working closely with senior leadership and cross-functional teams such as marketing, technology, product, customer experience, finance, and strategy
• Excellent communication skills and the ability to influence stakeholders across different levels of the organization. Bring forward solutions / track solutions

Preferred Qualifications, Capabilities and Skills

• Experience working within a regulated business would be beneficial
• Fluency in German