TikTok Shop - Advertising Subject Matter Expert

TikTok; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading social media platform is seeking an Advertising Subject Matter Expert to enhance the Shop Ads performance in Munich. The role involves collaborating with top sellers to optimize campaigns, troubleshoot issues, and develop advertising strategies. Candidates should possess over three years of experience in performance marketing, a strong analytical background, and fluency in German. This high-impact role is pivotal for driving revenue and seller success in the TikTok Shop environment.

Qualifikationen

• 3+ years of experience in performance marketing or paid social.
• Strong skills in campaign setup, optimization, and budgeting.
• Experience with e-commerce brands is a plus.

Aufgaben

• Drive performance through campaign optimization for top sellers.
• Audit and scale Shop Ads campaigns across formats.
• Troubleshoot complex campaign and performance issues.

Kenntnisse

Performance marketing

Paid social advertising

Marketplace advertising

Analytical mindset

Fluent in German

Jobbeschreibung

We are looking for a dedicated Advertising Subject Matter Expert (SME) to own and scale our Shop Ads performance for Top Spending Sellers within TikTok Shop Germany. This role is the central expert for campaign optimization, troubleshooting, and strategic development of our Shop Ads business. You will work hands‑on with our highest‑impact sellers and act as the go‑to authority for everything Shop Advertising within the team. This role is based in our Munich office.

Responsibilities

• Act as the primary ads expert for top‑spending TikTok Shop sellers, driving performance through continuous campaign optimization
• Audit, structure, and scale Shop Ads campaigns across formats (Live / Shoptab / Video)
• Troubleshoot complex campaign, attribution, and performance issues in close collaboration with product and operations teams

Core Tasks

• Translate seller goals into clear advertising strategies
• Build and continuously update internal advertising playbooks, best practices, and training for Account Managers - Enable the commercial team through workshops, deal support, and performance deep dives
• Contribute directly to the Shop Advertising strategy for TikTok Shop Germany, including GTM input and scaling frameworks
• Act as the voice of sellers internally when it comes to advertising needs and product gaps

Minimum Qualifications

• 3+ years of hands‑on performance marketing / paid social / marketplace advertising experience
• Deep practical experience with campaign setup, optimization, budgeting, and scaling of ad budgets
• Strong analytical mindset with confidence in ROAS, CPA, funnel metrics, attribution, and incrementality
• Trainer & multiplier mindset – you enjoy building knowledge across teams, not just running campaigns yourself
• Highly structured, execution‑strong, and comfortable operating in a fast‑moving, ambiguous environment
• Fluent in German to ease communication with German stakeholders
• Preferred Qualification: Experience working with e‑commerce brands, retail media, or marketplace advertising is a strong plus

Why This Role Matters

This is a high‑impact specialist role at the intersection of seller growth, revenue, and platform strategy. Your work will directly influence Shop Ads revenue, seller success, and the commercial playbook for TikTok Shop Germany.