Team Lead Performance Marketing (all genders)

Domeba; Chemnitz; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading software company in Chemnitz is looking for an experienced operational manager for its performance team. You will ensure effective collaboration across various areas of expertise and lead data-driven marketing campaigns. The ideal candidate should have a degree in marketing and several years of experience in performance marketing with strong leadership skills. The role offers flexible working hours and comprehensive benefits.

Leistungen

Flexible working hours

Option to work from home

JobBike

Fuel voucher

Company pension scheme

Deutschlandticket

Qualifikationen

• Several years of experience in performance and online marketing.
• Familiar with ad management and tracking tools.
• Experience in managing employees.

Aufgaben

• Operationally manage the performance team.
• Plan and manage data-driven marketing campaigns.
• Develop a holistic performance marketing strategy.
• Drive the further development of digital marketing processes.
• Monitor and report relevant KPIs.

Kenntnisse

Performance marketing

Online marketing

Social media

Marketing automation

Team leadership

Data-driven decision making

AI technologies

Communication skills

Ausbildung

Degree in marketing, business administration, or media management

Tools

Google Ads

Meta Business Manager

Google Analytics

Jobbeschreibung

Your mission

• You will take over the operational management of our performance team and ensure that the various areas of expertise—from online marketing and social media to marketing automation—work together effectively.
• Together with your team, you will plan and manage data-driven marketing campaigns that have a visible impact both nationally and internationally.
• You will develop a holistic performance marketing strategy, allocate budgets in a targeted manner, and ensure that campaigns achieve measurable results in terms of reach, leads, and conversion rates.
• In doing so, you will work closely with the Content & Brand team, Sales, the international country managers, and external partners and agencies.
• Another focus of your role is to drive the further development of our digital marketing processes: You will use new technologies and, in particular, consider the possibilities of AI optimization and AI advertising to increase efficiency and effectiveness.
• You will not only support your team operationally, but also develop it professionally and personally. For you, leadership means setting clear priorities, providing guidance, and taking responsibility.
• Regular monitoring and reporting of relevant KPIs are a matter of course for you.
• With your eye for trends and developments, you will take early action to continuously optimize marketing performance.

Your profile

• You have a degree in marketing, business administration, media management, or a comparable qualification.
• You have several years of experience in performance and online marketing and are very familiar with paid media, SEO, social media, and marketing automation.
• You are familiar with ad management and tracking tools such as Google Ads, Meta Business Manager, or Google Analytics and know how to use budgets in an ROI-oriented manner.
• You have already gained experience in managing employees and are characterized by strong communication skills, decisiveness, and team orientation.
• You think in a data-driven and innovative way, have a good sense of trends, and are ready to use AI technologies as an integral part of marketing.
• You have very good German and English skills—additional languages are a plus.

Why us?

• We grow together: As our software solution expands, so does our team – you will find a secure and stable job with us.
• Flexible working hours and flexitime with the option of working from home – a given at domeba!
• We are committed to your further development: Your job at domeba is varied and offers numerous opportunities to develop yourself further.
• You’re not a lone wolf – we all pull together, both within the department and across different teams!
• We won’t throw you in at the deep end – you will be trained in a detailed onboarding process!
• JobBike, a fuel voucher, company pension scheme, Deutschlandticket – our benefits have something for everyone!

Want to know how we work?

If you want to get a first glimpse into our team, please visit our Website, Instagramand LinkedIn!

About us

Whether you are a source code guru, project management professional, creative mind or sales talent – we all pull together to pursue one big goal: to make the world of work safer, simpler and more sustainable. Our software solution iManSys helps companies from a wide range of industries to protect and support their employees in the best possible way. We are #DenkerKoennerMacher.