Team Lead Display Marketing (f/m/x)

AUTO1 Group; Deutschland; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading automotive company in Germany seeks a Team Lead Display Marketing to oversee online advertising strategies across various platforms. The role involves leading creative development, optimizing campaigns, and managing a high-performing team. Candidates should have extensive experience in online display advertising, strong analytical skills, and a passion for creative innovation. This position offers a dynamic work environment that fosters growth and teamwork.

Leistungen

Education budget for online courses

Discounts on well-known brands

Flexible working hours

30 days of vacation

Access to Headspace for mental well-being

Qualifikationen

• Extensive experience in online display advertising, particularly with GDN and DV360.
• Strong expertise in retargeting and audience segmentation.
• Advanced analytical skills and ability to translate insights into strategies.

Aufgaben

• Own the display strategy and optimize campaigns across various channels.
• Drive creative innovation and collaborate with the Design team.
• Analyze campaign performance to maximize impact and ROI.

Kenntnisse

Online display advertising

Creative leadership

Data-driven optimization

Retargeting

Audience segmentation

Analytical skills

Jobbeschreibung

Overview

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.

We are looking for a Team Lead Display Marketing (f/m/x) to own and drive the end-to-end strategy and execution of our online display advertising across GDN, DV360 and other programmatic platforms. In this high-impact role, you will lead creative development, campaign execution, and continuous optimization—leveraging data, innovation, and a test-and-learn mindset to maximize customer acquisition and engagement.

Responsibilities

• Own the display strategy: Lead the planning, execution, and optimization of display advertising across GDN, DV360, and additional programmatic channels, with a strong focus on static and animated image formats
• Creative leadership: Drive creative innovation by collaborating closely with the Design team to conceptualize, produce, and refine a wide range of ad creatives. Ensure messaging and visuals are tailored to diverse customer segments and aligned with Autohero’s brand positioning
• Testing & experimentation: Establish and manage a robust ad testing framework, designing and running systematic A/B and multivariate tests to continuously learn what resonates best with different audiences
• Data-driven optimization: Analyze campaign performance at a granular level, leveraging data and insights to optimize creative assets, targeting, and bidding strategies for maximum impact and ROI. Translate learnings into actionable recommendations
• Retargeting excellence: Own the retargeting strategy and execution, ensuring high-potential users are re-engaged with relevant, personalized creatives and offers throughout the customer journey
• Programmatic buying: Manage and optimize campaigns through DV360, ensuring efficient programmatic buying, audience targeting, and inventory selection to maximize reach and performance
• Publisher partnerships: Negotiate and manage direct deals with relevant publishers to secure premium inventory, unlock new scaling opportunities, and ensure advantageous terms for Autohero
• Market intelligence: Monitor competitor activity and industry trends in online display advertising, using insights to inform creative direction, messaging, and positioning to keep Autohero ahead of the curve
• Team leadership: Build, lead, and mentor a high-performing team, fostering a culture of creative experimentation, rapid iteration, and knowledge sharing. Ensure best practices are documented and scalable across markets
• Cross-functional collaboration: Work closely with Brand, Product, and Analytics teams to align campaign objectives, share insights, and maximize the impact of display advertising within the broader marketing mix

Qualifications

• Extensive experience in online display advertising, including GDN, DV360, and programmatic channels
• Proven track record in creative leadership, campaign management, and data-driven optimization
• Strong expertise in retargeting and audience segmentation
• Experience negotiating direct publisher deals and managing premium inventory
• Advanced analytical skills and the ability to translate insights into actionable strategies
• Demonstrated success in building and leading high-performing teams
• Highly organized, innovative, and results-driven, with a passion for creative experimentation
• Fluent in English; proficiency in another European language is a plus

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact

Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor