Social Media Marketing Specialist SP & IT

Cosmo Beauty Brand House GmbH; Berlin; Hybrid; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading beauty brand in Berlin is looking for a Social Media Marketing Specialist who will oversee and optimize the brand's social media presence across platforms including Instagram, TikTok, Facebook, and Pinterest. This role involves managing daily operations, planning content, and collaborating with local influencers. Ideal candidates should have at least 2 years of experience in social media marketing, fluency in English, and possess a creative mindset. The position offers a hybrid working model and various employee benefits.

Leistungen

Employee discounts on products

Flexible working model

Exclusive beauty treatments

Transportation benefits

Qualifikationen

• At least 2 years of experience in social media or digital marketing, ideally within beauty, fashion or lifestyle.
• Strong understanding of Instagram, TikTok, Pinterest, Facebook and YouTube management.
• Fluent in English; Italian and Spanish is a strong plus.

Aufgaben

• Plan and execute monthly content calendars for multiple social media channels.
• Manage collaborations with local content creators and influencers.
• Update and maintain monthly performance reports for all social media channels.

Kenntnisse

Social Media Management

Content Creation

Influencer Marketing

Analytics

Multitasking

Tools

Canva

CapCut

Facebook

Instagram

TikTok

Jobbeschreibung

Who We Are :

We're a diverse team of beauty enthusiasts from around the world committed to creating an inclusive and supportive workplace where everyone feels valued and respected.

As Social Media Marketing Specialist you'll be responsible for executing and optimizing NEONAILs social media presence across Spain and Italy. You'll manage daily operations of our channels (Instagram, TikTok, Facebook, Pinterest, YouTube), plan and schedule content, collaborate with agencies and influencers, and support digital activations to drive brand visibility, engagement and community growth.

You'll report to the Marketing Manager for Spain & Italy and work closely with local agencies, the HQ content team and regional brand partners. This position offers remote / hybrid work model.

Tasks

1. Social Media Management

• Plan and execute monthly content calendars for Spain and Italy across Instagram, Facebook, TikTok, Pinterest and YouTube.
• Schedule and verify all social media posts ensuring brand consistency and accuracy.
• Adjust schedules according to ongoing campaigns, promotions, premieres and newsletters.
• Oversee daily community activity and support engagement initiatives.
• Update and maintain visual feeds (Instagram and Pinterest) for an aesthetic on-brand look.
• Update and manage Linktree ensuring all campaign links, launches and products are current.

2. Content Planning & Coordination

• Prepare story plans and share them with agencies for execution.
• Request and brief content from NEONAILs HQ team when needed.
• Review and approve content copies, visuals and video edits prior to publication.
• Support internal content creation (short‑form videos, product photos, hand shots, giveaways) using Canva or CapCut.
• Upload content for premieres and press releases.

3. Influencer & Ambassador Management (Spain)

• Manage collaborations with local content creators and ambassadors.
• Plan and coordinate paid collaborations including creative ideas, deliverables, timelines and product shipments.
• Request and ship PR or collaboration products from our warehouses.
• Approve influencer content and integrate it into planned posting schedules.
• Track and calculate commissions and performance results for ambassador codes.

4. Analytics & Performance Tracking

• Update and maintain monthly performance reports for all social media channels.
• Track engagement metrics and identify high‑performing formats or trends.
• Generate and share UTM links for campaigns, stories, Pinterest, influencer activities etc.
• Provide insights to adjust strategy and improve reach and engagement.

5. Coordination & Administration

• Maintain and update project files for ongoing and upcoming campaigns.
• Participate in weekly or bi‑weekly meetings with agencies and the marketing team.
• Assist with ad hoc tasks such as manual postings or on‑site activities when needed.
• Ensure all marketing files, plans and trackers are organized and up to date.

Requirements

• At least 2 years of experience in social media or digital marketing, ideally within beauty, fashion or lifestyle.
• Strong understanding of Instagram, TikTok, Pinterest, Facebook and YouTube management.
• Proficient in Canva, CapCut (or similar tools) for basic content editing.
• Highly organized, detail‑oriented and proactive with multitasking.
• Fluent in English (Italian and Spanish is a strong plus).
• Creative mindset with a passion for trends, influencer culture and visual storytelling.
• Team player who can collaborate with international teams and agencies.

Benefits

• Growth & Development: Opportunities for both personal and professional growth within a dynamic team with the chance to make a meaningful impact and create real value.
• Dynamic Work Environment: Tackle new challenges every day, bring your ideas and expertise to the table and contribute to an inclusive and diverse workplace.
• Hybrid Setup: Benefit from the flexibility of a hybrid working model including the option to work from home.
• Exclusive Benefits: Enjoy special employee discounts including the opportunity to test our cosmetic products and experience treatments from our in‑house nail stylist. Yes you read that right—your own nail artist at work!
• Convenient Perks: Choose between a company‑sponsored BVG card, an Edenred card (for groceries, fuel and more) or an Urban Sports Club membership, whatever suits your lifestyle best.

Key Skills

Marketing, Photography, Facebook Advertising, Hootsuite, Social Listening, SEO, Web Design, Adobe Photoshop, Social Media Management, Copywriting, WordPress, Writing Skills

Employment Type : Employee

Experience : years

Vacancy : 1