Social Media Manager

P2P; Deutschland; Remote; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A leading fintech company in Germany is seeking a skilled social media manager to craft and implement comprehensive social media strategies. The ideal candidate will have 3-5 years of experience in managing social media for consumer brands, demonstrating strong copywriting skills and a keen understanding of fintech trends. You will be responsible for creating engaging content, optimizing campaigns, and analyzing performance metrics. This position offers the chance to thrive in a fast-paced environment with a data-driven approach.

Qualifikationen

• 3-5 years of experience managing social media for a consumer app brand in fintech.
• Strong copywriting instincts for adapting posts across channels.
• Experience in scheduling content and managing social media calendars.

Aufgaben

• Support the VP of Marketing in crafting social media strategies.
• Design and optimize multi-channel social media campaigns.
• Analyze and report on campaign performance and metrics.

Kenntnisse

Social media management

Copywriting

Analytics tools

Community engagement

Trend analysis

Jobbeschreibung

How you can make an impact:

• Support the VP of Marketing in crafting and implementing comprehensive social media strategies and policies across multiple Avara products.
• Design, manage, and optimize multi-channel social media campaigns, ensuring clear execution against strategic objectives and maintaining a well-organized content calendar.
• Coordinate closely with the Content Creator to plan and deliver high-quality short-form posts, produce video content and threads that drive engagement, especially around launches, news, and key initiatives.
• Collaborate with a designer to ensure all social media assets are on-brand, visually compelling, and strategically aligned with campaign goals and Avara’s overall identity.
• Adapt copy and assets as needed to fit platform best practices, optimising posts for reach and engagement.
• Plan and manage daily posting schedules, collaborating with internal teams and external partners to deliver timely, social-first content.
• Stay responsive to emerging trends, memes, and cultural narratives - knowing when to jump in and how to do it in a way that feels authentic, native, and on-brand.
• Build and maintain strong community relationships by actively managing direct messages, tags, and real-time audience engagement.
• Analyse and report on campaign performance, reach, engagement metrics, and community sentiment to inform future social strategies.
• Keep internal teams up to date on social media best practices to ensure everyone represents the Avara brand consistently and effectively.

Let's connect if:

• You have 3-5 years of experience managing social media for a consumer app brand in fintech, and are an avid social consumer yourself.
• You demonstrate strong copywriting instincts and know how to adapt posts for different channels and contexts.
• You have experience planning and managing social media calendars, scheduling content, and coordinating approvals.
• You’re comfortable working closely with a Content Creator, designers, and external partners to deliver high-quality, channel-ready assets.
• You thrive on real-time engagement - managing DMs, comments, and community tags with a professional, authentic voice.
• You have strong research skills and stay up to date on industry trends and competitor moves.
• You are data-driven and comfortable using analytics tools to track performance, measure impact, and refine strategies.
• You are organized, adaptable, and able to balance multiple channels and projects in a fast-paced environment.
• Fluency in crypto culture is considered a plus - you know the trends, memes, narratives, and how to communicate them authentically.