SEO Analyst / Data Specialist

RM Staffing B.V.; Dortmund; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading staffing company in Dortmund is seeking a highly analytical SEO Analyst / Data Specialist to own SEO measurement, reporting, and performance insights. The ideal candidate has 2-4 years of experience in SEO analytics, strong skills in Google Analytics and Excel, and the ability to turn data into actionable insights. This role is critical for informing strategy and optimization efforts across teams.

Qualifikationen

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Experience building SEO dashboards and reports for stakeholders.
• Familiarity with BI platforms is a plus.

Aufgaben

• Create and maintain dashboards to track SEO performance.
• Set up KPI tracking for organic traffic and conversions.
• Provide insights and recommendations to inform SEO strategy.

Kenntnisse

Strong expertise in Google Analytics 4

Proficiency in Excel / Google Sheets

Basic SQL for data querying

Problem-solving and analytical skills

Communication skills

Tools

Google Search Console

Looker Studio

Tableau

Power BI

Python

R

Jobbeschreibung

Overview

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Key Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.