Senior Performance Marketing Automation Manager

Too Good To Go; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading social impact company is seeking a Senior Performance Marketing Automation Manager in Berlin. This critical role involves enhancing the performance marketing team's tracking and reporting structures, focusing on analytics, and collaborating with various teams to achieve sustainable growth. Ideal candidates will have hands-on experience in performance marketing and a strong passion for sustainability.

Leistungen

Personal and professional development opportunities

Inclusive company culture

Opportunity to work in a social impact company

Qualifikationen

• Hands-on experience in performance marketing within a mobile app environment.
• Excellent skills in data analysis and insight extraction.
• Ability to lead projects that enhance team productivity.

Aufgaben

• Improve the performance marketing team's tracking setup.
• Automate reporting using analytics tools.
• Collaborate with cross-functional teams for effective campaigns.

Kenntnisse

Performance marketing experience

Analytical skills

Communication skills

Understanding of marketing attribution

Familiarity with marketing APIs

Tools

AppsFlyer

Google Tag Manager

Amplitude

Google Ads

Meta Ads

Jobbeschreibung

Senior Performance Marketing Automation Manager

Berlin, Berlin, Germany

Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a significant impact on our planet - 10% of GHG emissions, to be exact.

Product: Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste.

Scale: We’re growing fast: Our community of 118 million registered users and 246.000 active partners across 19 countries, have together already saved 443+ million meals from going to waste - avoiding over 1.198 million tonnes of CO2e!

️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner.

We’re looking for an exceptional Senior Performance Marketing Automation Manager to join the Global Performance Marketing team at Too Good To Go! You’ll play a critical role in accelerating the growth of quality new users to the Too Good To Go app.

Your role and responsibilities

• Improving the current Tracking setup of the performance marketing team by working closely with the product team on our tech stack (AppsFlyer, Google Tag Manager, Amplitude).
• Analytics and Reporting: Automate and improve the current reporting stack of the Performance Marketing team. Working closely with the analytics team we want to build a best in class attribution setup.

Specifically, you will also:

• As an individual contributor, lead the team in delivering projects aimed at improving ways of working increasing the productivity of the team.
• Work with the api of the major marketing platforms (Meta, Google, Apple, TikTok) automating with the team day to day repetitive tasks.
• Work closely with the Data team to drive incrementally testing pipelines across different channels and platforms.
• Work with the Martech department to build and deliver a pipeline of data enrichment project for our performance marketing campaigns (E.g. Google Conversion Upload and Meta CAPI).
• Collaborate with global and local teams to devise the best possible plans and strategies that will help us thrive together.

Requirements:

• Hands-on experience in performance marketing in a mobile-first/app-first business or agency.
• Knowledge of Meta, Google Ads and TikTok platforms API, ideally with hands on experience on these platforms.
• Familiarity with the different types of marketing attribution models, incrementality testing and MMM.
• Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent.
• Strong analytical skills with the ability to extract insights and take action quickly.
• A test-and-learn mindset - always curious and pushing for better.
• Self-starter energy: autonomous, organised, and outcome-oriented.
• Excellent communication skills and a team-first mentality.
• Passionate about sustainability and excited by our mission.

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer:

• A rare opportunity to work in a social impact company (and a certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media to get a good overview of Too Good To Go.
• Please note that we only accept applications coming through our platform. No CV will be accepted by email or LinkedIn direct messaging.

Job Ref: #LI-CT1

#LI-Hybrid

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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