Senior Marketing Specialist Autmotive (f/m/x)

ZEISS Group; Jena; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading optical technology company is seeking a Marketing Specialist to drive innovative marketing initiatives and enhance their presence in the automotive sector. The ideal candidate will have a Bachelor’s degree and several years of relevant experience, particularly in communication and PR. Strong English and German communication skills are essential. This role involves managing social media strategies and executing cutting-edge marketing plans.

Qualifikationen

• Several years of experience in marketing, communication, or PR, with a focus on the automotive sector.
• Proven track record in developing and executing communication strategies.
• Exceptional verbal and written communication skills in English and German.

Aufgaben

• Lead the organization of trade shows and sales events.
• Craft innovative marketing initiatives.
• Design and execute marketing and social media plans.

Kenntnisse

Marketing

Communication

Social Media Management

Content Creation

Ausbildung

Bachelor’s degree in communication, Marketing, Media Studies, or a related field

Jobbeschreibung

Overview

ZEISS Microoptics is pioneering the integration of advanced optical technologies into automotive glass, transforming windshields into multifunctional interfaces. Our expertise in holographic technology enables the creation of transparent displays, cameras, and sensors directly within the glass, enhancing the driving experience with intuitive and seamless functionality. By embedding these cutting-edge solutions, we are redefining how drivers interact with their vehicles, making them smarter and more connected.

Your Role

Responsibilities

• Lead the organization of trade shows, sales events, and customer engagements that captivate and connect

• Craft innovative marketing initiatives that align seamlessly with our overarching strategy

• Design, refine, and execute cutting-edge online marketing and social media plans

• Strategically manage our social media presence, especially on LinkedIn, through content creation, community engagement, and performance analysis

• Develop compelling, technically oriented content across various channels, ensuring a cohesive brand presence

• Oversee external agencies and service providers, while managing budgets effectively

Join our dynamic, interdisciplinary team and leverage your expertise to propel ZEISS Microoptics products to new heights.

Qualifications

• Bachelor’s degree in communication, Marketing, Media Studies, or a related field

• Several years of experience in marketing, communication, or PR, with a strong focus on the automotive sector (mandatory)

• Proven track record in developing and executing communication strategies

• Independent, structured, and results-driven approach to work, keen interest in future technologies

• Exceptional verbal and written communication skills in English and German for stakeholder management, along with a willingness to travel nationally and internationally

Embrace the opportunity to not only execute but also shape the strategy that drives our success in the automotive industry.

Your ZEISS Recruiting Team:

Stefanie Kretschmann