(Senior) Manager Strategic Marketing PN (mfd)

Fresenius; Hessen; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global healthcare company in Germany is seeking an experienced Marketing Manager to lead the development of marketing strategies for their parenteral nutrition portfolio. The ideal candidate will have over 5 years of experience in the pharmaceutical industry, excellent communication and presentation skills, and a proven ability in product management. This role offers a full-time position focused on strategic market development and collaboration with various departments.

Qualifikationen

• 5+ years of experience in marketing or product management in pharmaceuticals.
• Experience in launching new products and lifecycle management.
• Fluent in English, both spoken and written.

Aufgaben

• Lead the development of marketing plan for the parenteral nutrition portfolio.
• Conduct market assessments to identify growth opportunities.
• Design and implement multi-channel marketing strategies.

Kenntnisse

Strategic Planning

Market Development

Communication Skills

Presentation Skills

Problem-Solving Skills

Digital Marketing

Ausbildung

University degree in international business or nutritional science

Tools

MS Office (Excel, PowerPoint, Word, Outlook)

Jobbeschreibung

Responsibilities

• Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio in the therapeutic areas of critical care surgery oncology pediatrics
• Perform market and competitor analysis and define success factors to grow the product group worldwide
• Conduct market assessments and drive continuous search and understand needs trends and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth unmet clinical needs and potential risks in the parenteral nutrition landscape
• Develop and refine product positioning and value propositions tailored to healthcare providers key opinion leaders (KOLs) and caregivers
• Design and implement multi-channel marketing strategies that enhance customer engagement and market penetration in collaboration with regions / countries and Commercial Excellence
• Contribute to dedicated medical nutrition in the therapeutic areas of critical care surgery and pediatrics
• Establish clear success metrics to monitor product performance and measure market share growth
• Define global launch strategies including detailed launch plans and toolkits and track implementation outcomes to inform future initiatives
• Support new product development with a focus on market viability customer impact and business potential
• Training of product managers and colleagues working in PN
• Initiate and manage project groups be an active member in advisory boards
• Provide presentations & participate in international Product Manager meetings and workshops
• Prepare product and concept presentations for congresses
• Contribute to internal and external communication activities
• Initialize purchase orders perform cost monitoring check invoices support in the budget process

Profile

• University degree in international business business administration or nutritional science ideally with focus on marketing
• At least 5 years of professional experience in marketing or product management in the pharmaceutical industries e.g. OTC products or Rx products. Experience in the field of clinical nutrition beneficial
• Good skills in defining marketing strategies developing marketing plans structuring communication concepts and implementing communication and marketing measures. Experience in managing digital projects beneficial
• Relevant experience in launching new products and lifecycle management of products
• Experience in working with multinational and virtual management teams
• Excellent communication skills to moderate and lead discussion on marketing topics with peers and senior management
• Strong presentation skills as well as creative and out-of-the-box mind set
• Ability to work flexibly and independently as well as in cross-functional teams
• Good problem-solving skills
• Fluent English language skills in speaking and writing
• Very good skills in MS Office (Excel PowerPoint Word Outlook)

Employment Type: Full-Time