(Senior) Growth Marketing Manager (m/f/d)

plentymarkets GmbH; Kassel; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading e-commerce company in Kassel is searching for a (Senior) Growth Marketing Manager to enhance their paid acquisition channels. This role involves owning campaigns across platforms like Google Ads, developing effective growth strategies, and optimizing website performance. Candidates should have at least three years of experience in performance marketing, along with strong analytical skills. The company offers a hybrid work model, continuous training, and various employee benefits, ensuring a supportive and innovative work environment.

Leistungen

Hybrid work model

Work-life balance

Further training budget

Extensive social benefits

Gym membership subsidy

Discounts in several online shops

Team events

Qualifikationen

• 3+ years of performance marketing experience (SEA, paid social).
• Proven digital growth experience welcome for career changers.
• Experience running paid acquisition for B2B or SaaS is a strong plus.

Aufgaben

• Manage and execute all paid acquisition campaigns.
• Build and scale efficient paid funnels for leads and trials.
• Improve website and landing page performance through A/B testing.

Kenntnisse

Performance marketing

SEO

CRO

Analytical skills

German language (C1+)

English language (C1+)

Ausbildung

Degree in marketing, business, or e-commerce

Tools

GA4

HubSpot

Jobbeschreibung

Do you think big and thrive on measurable impact? Perfect – so do we. PlentyONE is growing rapidly, and you’ll play a key role in shaping how we acquire high-quality traffic, free trials, and leads for one of Europe’s leading e-commerce platforms. Join us as (Senior) Growth Marketing Manager (m/f/d) and take full ownership of the channels that fuel our success. Your mission: attract high-quality leads and trial users through data-driven paid campaigns, SEO excellence, and continuous website optimisation. So if you’ve worked as a Growth Manager, PPC Manager, or Paid Media Manager, this role could be for you. You’ll develop hypotheses, run tests, evaluate results — and scale what drives real impact.

Your mission

• You own and execute all paid acquisition channels, with a strong focus on SEA/Google Ads and complementary paid social (e.g., Meta, LinkedIn).
• You build and scale efficient paid funnels that consistently drive high-quality free trials and inbound leads.
• You develop and execute coherent organic growth strategies to increase search visibility in collaboration with external partners and our internal content team.
• You improve website and landing page performance by defining CRO hypotheses, running A/B tests, and prioritising data-driven improvements to maximise sign-ups and lead quality.
• You drive top‑of‑funnel performance for demand motions, ensuring acquisition campaigns deliver both volume and the right customer fit.
• You define performance goals, manage budgets, and track KPIs – delivering actionable insights through reporting and dashboards.

Your profile

• Degree in marketing, business, e‑commerce, or similar – career changers with proven digital growth experience welcome.
• 3+ years in performance marketing (SEA, paid social) with hands‑on SEO and CRO experience.
• Experience running paid acquisition for B2B or SaaS is a strong plus.
• Solid understanding of SEO fundamentals and common SEO tools.
• Experience collaborating with developers or agencies on website/CRO improvements.
• Strong analytical skills and confidence with GA4, tracking tools, and testing platforms.
• Proven ability to drive measurable ROI from paid campaigns.
• Experience with CRM and marketing automation (HubSpot a plus).
• High sense of ownership – you take initiative and drive outcomes.
• Excellent German and English skills (C1+).

Benefits

Your voice counts! Your ideas for the success of plentysystems and our support to take care of you personally.

• Hybrid work model – work from home and from our office in Berlin.
• Work‑life balance & a headquarter in Kassel.
• Up to date: work with the latest Apple hardware and technology.
• Always better: further training budget and a wide range of workshops.
• Well provided for: extensive social benefits, company pension scheme, anniversary bonus, monthly shopping voucher.
• Get mobile & fit with us: Subsidy for your Gym membership, “Deutschland Ticket” for public transport and bike leasing.
• Discounts in several online shops.
• Team events and legendary PlentyParties.