Senior Digital Marketing Analyst (all genders)

WONGDOODY; Düsseldorf, Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading creative technology agency in Düsseldorf is seeking a Senior Digital Marketing Analyst to enhance performance marketing efforts. The ideal candidate will have 6–8 years of experience in digital marketing, strong skills in paid media and analytics, and the ability to manage and optimize campaigns across multiple platforms. Remote and flexible working options are available, alongside generous benefits like 30 days of vacation and Urban Sports Club membership.

Leistungen

Flexible working hours and 100% overtime compensation

30 days' vacation per year

Urban Sports Club

Company Benefits

Qualifikationen

• 6–8 years in digital marketing with hands-on paid media experience.
• Fluency in ad platforms (Meta/Google/TikTok/Pinterest) and Google Tag Manager.
• Proven experience building KPI frameworks and UTM governance.

Aufgaben

• Plan, launch, and optimize paid campaigns across multiple platforms.
• Consult and educate clients through their performance journey.
• Build and maintain automated dashboards for reporting.

Kenntnisse

Digital marketing expertise

Hands-on paid media experience

Social content analytics

Strong storytelling ability

Cross-disciplinary collaboration

Curiosity and experiment-minded

Tools

Google Analytics 4

Looker Studio

Power BI/Tableau

Google Tag Manager

Basic SQL or Python

Jobbeschreibung

Senior Digital Marketing Analyst (all genders)

WongDoodyis a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world.Weareproudtohavewonover500creativeawardsandhavetwicebeenfinalistsforInnovation AgencyoftheYear.Wecreateintelligentmarketingandexperiencesthathelpunlockwhat’snextforpeopleandbrands. Andwebelievein a FriendCalledFuture -alwaysembracingwhat'snewandwhat'snextwithopenarms.

Retail & CPGVertical

Ourteamspecializesin FMCG andretail.Togetherwithstrong,uniquebrandslike OTTO,bonprix, Rolf Benz andAvènewedevelopnewbrandstrategies,customer-centriccampaignsand digitalproducts.Wefindnewwaystocombinecreation,dataandmedia.

• Flexible working hoursand 100% overtime compensation
• Work where it works for you. At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• Company Benefits
• Nice people in welcoming teams

What you can expect

Performance marketing

• Plan, launch, andoptimize6-figurepaidcampaignsacrossMeta, Google, TikTok, and Pinterest; own end-to-endsetup,pacing, and iterativeoptimization.
• Consultandeducateclientsthroughtheirperformancejourney:aligngoals,right-sizeexpectations, andcreatepragmaticroadmapsandcampaignplans.
• BuildchannelmixesandmediaplanstiedtoclearKPIs;runstructuredA/Btests(audience,creative,placements) andfeedlearningsbacktostrategyandcreativeteams.
• Managebudgetsandvendor/partnerrelationshipstosupportintegratedprograms.
• Own social/contentanalyticsfor(mostly)organiccontent(e.g., Instagram, TikTok, YouTube, LinkedIn) andownedweb:defineKPIframeworks,contenttaxonomies, andbenchmarksthattietobusinessoutcomes.
• Buildandmaintainautomated, reliabledashboards(LookerStudio/Data Studio; GA4; Sheets/Excel; Power BI/Tableau a plus)withweekly/monthly/quarterlycadencesandcrispexecutivereadouts.
• Establishandenforcedatahygiene: UTMstandards,taggingconventions,pixel/GTM QA, andprivacy-awaremeasurementpractices.
• Translatecomplexdataintoclearnarratives andnextstepsfornon-technicalstakeholders; turninsightsintocontent/creativebriefsandtestplans.
• Run andevaluateexperimentsbeyondpaid(formatmix,hooks/thumbnails,postingcadence,timing,creatorvs.brandposts);documentlearningsandrollouts.
• Createreportingtemplates/playbooks, track SLAs, andcontinuouslyimprovehowwecollect,visualize, andcommunicateperformance.

Multidisciplinary & other (≈10%)

• Co-shapecreativecontentstrategywithstrategy/creativeteams;developinsights-drivenbriefsandeditorialguidancefororganicsocial.
• Contributetoadjacentlifecyclework(email/CRM)whenneededandhelpconnectinsightsacrossthefunnel.
• PartnerwithUX/design ondata-informedwireframes/flows;instrumentmeasurementandrecommendimprovementstoreducefriction.

What we'd love to see

• 6–8yearsin digitalmarketingwithhands‑onpaidmediaexperienceandstrong social/contentanalyticschops(agencybackgrounda plus).
• Fluencyin adplatforms(Meta/Google/TikTok/Pinterest), GA4, and Google Tag Manager;you’recomfortableauditingpixels/conversions.
• Strongdashboardingskills(LookerStudiorequired; Power BI/Tableau a plus) andadvancedExcel/Sheets;basicSQLorPythonforanalysisisa nice-to-have.
• ProvenexperiencebuildingKPIframeworks,contenttagging/taxonomies, and UTMgovernance;youcareaboutdataqualityandconsistency.
• Abilitytoeducateandinfluenceless-matureclients:clearstorytelling,workshopfacilitation, andtheconfidencetosetrealisticplansand push backgracefully.
• Cross-disciplinarycollaborationwithstrategy,creative, and design;youcanturninsightsintobriefsandexperimentsthatteamsactuallyuse.
• FamiliaritywithUX/CROpracticesandlanding-pagediagnostics;bonuspointsforOOH/DOOHplanningand simple offline-to-onlinemeasurement.
• Curiousand experiment-minded;youdesigntests,measureincrementalitywherefeasible, andsunsetweakideasquickly.
• Awarenessofplatformandprivacychanges(e.g., iOS/ATT,cookiedeprecation, GDPR) andtheirmeasurementimplications.
• Fluencyin German and English.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under [e-mail].