Senior Data Analyst – Product Analytics & Experimentation (f/m/d) in Data Division

Thomann.io; Berlin; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein etabliertes Unternehmen sucht einen Senior Data Analysten für Produktanalysen und Experimente. In dieser spannenden Rolle werden Sie die Experimentier- und Messstrategien weiterentwickeln und die digitale Datenlandschaft des Unternehmens optimieren. Sie werden mit einem kreativen Team zusammenarbeiten, um innovative Lösungen zu entwickeln und die Analysefähigkeiten in der gesamten Organisation zu fördern. Flexible Arbeitszeiten und die Möglichkeit, remote zu arbeiten, machen diese Position besonders attraktiv. Wenn Sie leidenschaftlich an Daten interessiert sind und einen echten Einfluss auf die Produktentwicklung haben möchten, dann ist dies die perfekte Gelegenheit für Sie.

Leistungen

Flexible Arbeitszeiten

13. Gehalt im November

Weiterbildungsmöglichkeiten

Mitarbeiterrabatt

Persönliche Arbeitsgeräte

Regelmäßige Teamevents

Sprachkurse

Coaching-Sitzungen

Urban Sports Club Rabatt

Qualifikationen

• Mindestens 5 Jahre Erfahrung in der Produktanalyse und mit zugehörigen Tools.
• Fähigkeit, Hypothesen-getriebene Experimente durchzuführen und zu analysieren.

Aufgaben

• Daten von digitalen Produkten und Marketingkanälen sammeln und analysieren.
• Verantwortung für das Tooling und die Implementierung von Messstrategien.

Kenntnisse

Produktanalyse

Google Analytics 4

A/B-Testing

SQL

Datenvisualisierung

Cross-funktionale Zusammenarbeit

Tools

Google Tag Manager

CRM-Systeme

Jobbeschreibung

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Senior Data Analyst – Product Analytics & Experimentation (f/m/d) in Data Division, Berlin

Location:

Berlin, Germany

Job Category:

Information Technology

EU work permit required:

Yes

Job Reference:

d714s47w

Job Views:

1

Posted:

19.04.2025

Expiry Date:

03.06.2025

Job Description:

We are the Thomann.io Data Team! We are a colourful group of data analysts, data engineers and measurement specialists. We are focused on expanding our cloud-based data warehouse to create added value in essential business areas like for our website and app, and for marketing, purchasing and logistics.

Join our team of digital analysts, marketing analysts and tracking specialists. We are responsible for the measurement strategy, tracking implementation and analysis of our digital properties (web & app) and marketing initiatives. As a Senior Product Analyst – Experimentation (f/m/d) you will take our experimentation program to the next level, establish lean processes, and revise our tooling. Come work with us from Berlin, or remotely within Germany!

The tasks in the team

1. Collection, analysis, interpretation and visualisation of data from digital products (website/app) and marketing channels (CRM, ads, SEO etc.)
2. Ownership of our tooling landscape (GA4, GTM, A/B-Testing) and processes (requirements gathering, tracking Q&A)
3. Collaborate with cross-functional teams to develop and implement measurement strategies and KPI frameworks around our shop features and initiatives
4. Hold workshops on product analytics with product teams to increase their literacy and enable them to work independently with your tools for doing basic analyses
5. Balance a reactive service mode (pull) with proactive explorations and the promotion of insights and recommendations (push)

What you should bring to the table

1. At least 5 years of experience in product analytics and associated tools, ideally an event-based solution like Google Analytics 4 as well as A/B-testing tooling for web & app
2. You know what it takes to run hypothesis-driven experiments at scale and don’t shy away from calling out biased tests
3. Establishing processes and cross-functional alignment for experimentation as well standards around analysis excites you
4. You are familiar with raw data structures and writing SQL is a piece of cake for you
5. A familiarity with the collection, structure and availability of digital data in marketing platforms (Facebook, TikTok etc.) is a plus
6. You know the differences between frontend and backend tracking, and client and server-side implementations.

What we have to offer

1. Flexible working hours and location, with the option to go into the office (fully-remote possible)
2. 13th salary in November
3. Further training opportunities with clear development paths for your career
4. Thomann.de employee discount
5. Personal work equipment according to your wishes and regarding your role
6. Regular team events
7. English or German language courses
8. 1:1 sessions with an external coach for professional development
9. Urban Sports Club discount
10. and more! Check out our Handbook

We value inclusion and diversity

We pride ourselves on being an inclusive employer that creates a welcoming atmosphere, and value diversity in our teams. We do not make judgements based on ethnicity, nationality, age, marital status, gender identity, sexual orientation, disability status, or religion.