Selective Retail Marketing Manager (d/f/m)

Henkel AG & Co. KGaA; Hamburg; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading consumer goods company in Hamburg is looking for a Selective Retail Marketing & Activation Manager for its professional haircare products. The successful candidate will own the marketing engine for Selective Retail, lead consumer activation across channels, and translate brand strategies into exceptional consumer experiences. This role will closely collaborate with various teams to ensure effective go-to-market execution and accelerate the prestige retail strategy. Knowledge of both online and offline activation is essential.

Aufgaben

• Own the full marketing engine for Selective Retail channels.
• Lead end-to-end consumer activation across online and offline touchpoints.
• Translate brand strategies into high-quality consumer experiences.

Jobbeschreibung

About this Position

What you’ll do

• As the Selective Retail Marketing & Activation Manager for our professional haircare products, you will own the full marketing engine for our Selective Retail channels
• You will lead end-to-end consumer activation across online and offline touchpoints, ensuring premium, brand-right execution across Europe
• Your scope covers in-store activation, online activation (eCom & digital retail media), influencer-driven launch moments, social-first content adaptation, retail calendars, visual merchandising, and POS excellence
• You will translate our brand strategies into consistent, high-quality consumer experiences that elevate our selective retail presence
• You will closely with Brand Marketing, Sales, Education, Supply Chain and Global teams to drive flawless go-to-market execution
• This role is a central driver for consumer engagement, retail impact, and the acceleration of our prestige retail strategy