Sales Manager Auendienst in der Neukundenakquise (m/w/d) (Hamburg)

Strer SE & Co. KGaA (Strer Gruppe); Hamburg; Vor Ort; EUR 129.000 - 201.000; Vollzeit

Zusammenfassung

A leading airline company is seeking a Director of Hawaiian Airlines Marketing based in Hamburg, Germany. This role involves developing a multi-year brand strategy and leading a team focused on brand management and marketing. Candidates should have 8 years of integrated marketing experience and at least 5 years in a leadership capacity. The position offers competitive compensation and benefits, including travel privileges. Strong strategic and leadership skills are essential for success in this role.

Leistungen

Free stand-by travel privileges

Comprehensive well-being programs

Generous 401k match program

Quarterly and annual bonus plans

Generous holiday and paid time off

Qualifikationen

• 8 years of successful integrated marketing experience on the client or agency side.
• 5 years of leadership experience with at least 2 of those years directly leading people.
• Ability to strategically design a cohesive marketing strategy across multiple channels.

Aufgaben

• Develop multi-year brand strategy and campaigns.
• Manage marketing agencies and relationships.
• Track and report the effectiveness of advertising campaigns.

Kenntnisse

Integrated marketing experience

Leadership

Strategic design

Influencing peers

Customer feedback leveraging

Ausbildung

Bachelor’s degree in brand, advertising, marketing, or communications

Jobbeschreibung

Director of Hawaiian Airlines Marketing

Role Summary: The Director of Hawaiian Airlines Marketing focuses on developing the multi-year brand strategy for Hawaiian while leading a team that delivers brand and campaign management, social media engagement, partnership marketing and overall marketing strategy. This people leader role is accountable for the relationship, deliverables, and performance of Hawaiian Airlines’ marketing agencies as well as the brand’s overarching social media and influencer partners.

Key Duties

• Establish the three-year brand strategy to grow consideration and ultimately drive bookings for the Hawaiian brand.
• Lead multiple marketing channel strategies including Digital, OOH, TV/Video, Social Media and Influencer marketing.
• Accountable to achieve brand and revenue objectives in cost-effective and industry-leading ways in partnership with performance marketing teams.
• Establish strategic goals and direction for a team of individual contributors and external agencies working on brand campaigns, social media programs, partnerships and influencer projects.
• Influence and interact routinely with Directors and Managing Directors across Alaska Air Group including senior leaders in the company, up to and including the Chief Commercial Officer.
• Set strategy to secure Co-op funding from partners and develop unique innovative campaigns aimed at driving awareness and growth of key routes/destinations that Hawaiian Airlines flies.
• Bring the brand to life in innovative and remarkable ways through all touchpoints:
  • Deliver newsworthy marketing campaigns that drive business objectives and make Hawaiian known in the markets it serves.
  • Provide an unrelenting focus on driving social conversations that reach Hawaiian Airlines’ target audience including influencer engagement.
• Track and report the effectiveness of advertising campaigns, social media, sponsorships and develop learning agendas to always optimize and improve.
• Develop and manage budget related to Hawaiian Airlines’ brand advertising and social media.
• Develop and manage Hawaiian Airlines social media content strategy and activity calendar, the effectiveness of the social media program, and proactively pursue opportunities for optimization. Protect the Hawaiian Airlines brand interest and act as a spokesperson externally, when needed.
• Drive the creation of an “influencer” strategy to grow advocacy and reach among Hawaiian Airlines’ target audience.
• Develop people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent and succession planning across teams and functions.

Job-Specific Experience, Education & Skills

Required

• 8 years of successful integrated marketing experience on the client or agency side.
• A Bachelor’s degree, preferably with a concentration in brand, advertising, marketing, or communications, or an additional two years of relevant training/experience in lieu of this degree.
• 5 years of leadership experience with at least 2 of those years directly leading people.
• Experience managing advertising campaigns, managing social channels with deep expertise in the social space, and reporting on campaign performance and ROI.
• Ability to strategically design a cohesive marketing strategy across multiple channels and markets.
• Influence and collaborate with cross-functional peers and senior leaders to align on messaging.
• Think differently, challenge conventional wisdom, and drive new best practices.
• Leverage customer feedback and research data and business metrics to effectively assess initiatives and drive continuous improvement.
• Multitask and manage multiple projects simultaneously across various audiences.
• High school diploma or equivalent.
• Ability and willingness to travel.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Preferred

• Major consumer brand experience.
• Expertise and knowledge of Hawaii, preferably worked and lived in Hawaii for a portion of time.

Job‑Specific Leadership Expectations

• Embody the values of the Alaska Air Group – Own Safety, Do the Right Thing, Be Caring and Kind and Deliver Performance.
• Adapt on the fly to changing requirements in a competitively charged environment; willing to try new things to drive execution that successfully differentiates our product among a vast number of competitors.
• High energy, positive, and executive‑level presence, along with top‑notch written and verbal communication, public speaking, influencing, and motivational skills.
• Demonstrated leadership cultivating and motivating teams of high performing individuals, including effectively leading through managers of managers.

Salary Range

Primary Salary: $151,900 – $235,450 / year
Total Target Compensation (incl. bonus & equity): $197,470 – $306,085

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including location, experience, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees.

Total Rewards

• Free stand‑by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air with high priority status
• Number of confirmed travel credits provided annually
• Comprehensive well‑being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

• Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories.
• Ensure that employment decisions are based only on valid job requirements; and
• Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines & Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in filing a complaint, opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post‑offer and/or pre‑employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety‑sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

FLSA Status: Exempt

Employment Type: Full‑Time

Requisition Type: Management

Regular/Temporary: Regular

Location: Honolulu

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