Retail Business Development Manager (mfd)

Warner Bros. Discovery; Hamburg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading entertainment company is seeking a passionate professional for a sales and business development role based in Hamburg, Germany. You will manage key retail accounts, develop retail activation programs, and collaborate with stakeholders to drive the sell-through performance of Warner Bros. properties. The ideal candidate will have 3-5 years of experience in key account management, excellent negotiation skills, and a strong understanding of the retail markets in Germany, Austria, and Switzerland.

Leistungen

Career-defining opportunities

Curated benefits

Flexible working hours

Qualifikationen

• 3–5 years of experience in Key Account Management or National Accounts Sales Management.
• Excellent knowledge of the marketing mix and media.
• Strong understanding of the retail environment in Germany, Austria, Switzerland.

Aufgaben

• Manage a portfolio of key retail accounts and build strong relationships.
• Drive sell-through performance with best-in-class product placement.
• Collaborate with stakeholders to create integrated retail activation campaigns.

Kenntnisse

Key Account Management

Negotiation

Sales Promotions

Market Knowledge

Presentation Skills

Communication Skills

Tools

MS Office

Salesforce

Jobbeschreibung

Overview

Welcome to Warner Bros. Discovery. Behind WBD’s vast portfolio of iconic content are the storytellers bringing characters to life, the creators bringing them to your living rooms, and the dreamers creating what’s next. WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The role is a sales and business development position that includes developing, selling, and executing retail activation programs with retailers (retail buyers, retail marketers, licensing coordinators) with the aim of ensuring Warner Bros. licensees increase presence and sell-through for Warner Bros. properties in Germany, Austria, and Switzerland.

The position acts as a bridge between commercial strategy, licensee programs, and in-store execution, ensuring that category plans translate into impactful retail performance.

Your Role Accountabilities

1. Retailer & Account Management
   • Take full ownership of a defined portfolio of key retail accounts.
   • Build strong multi-level relationships (buyers, retail marketing, digital licensing).
   • Negotiate visibility and activation opportunities across physical and digital touchpoints (stores, e-commerce, flyers, catalogues, social media).
   • Develop and implement Joint Business Plans (JBPs) to grow Warner Bros. properties across relevant categories.
   • Drive sell-through performance by ensuring best-in-class product placement and promotional execution.
   • Plan and lead retail roadshows and activation programs for 365 and event-driven franchises.
2. Category Collaboration & Communication
   • Act as the main interface between Category Management and Retail, ensuring category strategies are executed at retail level.
   • Translate category insights into actionable retail plans and provide feedback from the field to inform future assortments and strategies.
   • Support Category Managers in defining channel-specific opportunities and product mixes.
   • Facilitate smooth information flow between Retail Category Marketing and external licensees.
3. Cross-divisional Coordination
   • Collaborate with internal and external stakeholders to create integrated retail activation campaigns.
   • Engage key licensees to secure support funding and co-marketing for activations.
   • Ensure consistent messaging and execution across Warner Bros. divisions and retail channels.
4. Operational Excellence
   • Monitor and report retail activation results, providing data-driven insights and improvement recommendations.
   • Manage and optimize the trade marketing budget to maximize ROI.
   • Lead post-mortem analyses and translate learnings into future action plans.
   • Provide strong local retail support for global key accounts.

Skills and Experience Required

• At least 3–5 years of experience in Key Account Management / National Accounts Sales Management, preferably in the FMCG/Drugstore Retail Industry.
• Excellent knowledge of the marketing mix, media, trade marketing, and sales promotions.
• Very good knowledge of local and European retail markets with an understanding of how entertainment characters work at retail.
• Experience within licensing is an advantage.
• Strong understanding of the retail environment in Germany, Austria, and Switzerland, preferably within the FMCG category, with a solid network.
• Strong planning ability to organize and analyze data when developing actionable recommendations.
• Excellent negotiation skills to sell ideas and concepts to retailers and licensees.
• Experience working in an international environment.
• Excellent communication and negotiation skills, with the ability to influence at all levels.
• Ability to work within a matrix organization and adapt to changes.
• Excellent presentation skills.
• Very good MS Office skills.
• Excellent German (speaking, reading, writing) and English (speaking, reading, writing).

Technical Competencies

• Very good MS Office skills.

Language Skills

• Excellent German (speaking, reading, writing).
• Excellent English (speaking, reading, writing).

Additional Information

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies—Warner Bros. and Discovery Global—with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom. Although you will be hired by Warner Bros. Discovery upon the planned separation in 2026, your employment likely will transition to Warner Bros. During this period of transformation you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.

How We Get Things Done

Our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at our website, along with insights from the team on what they mean and how they show up in daily work. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means that we consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability, or any other category protected by law. Severely disabled employees are welcome and will be given special consideration if equally qualified. Flexible working hours are offered to assist. If you require adjustments during the application or recruitment process, please visit our accessibility page for instructions to submit your request.

Required Experience: Manager

Key Skills: Business Development, Sales, B2B, Marketing, Cold Calling, Account Management, Territory Management, Salesforce, Affiliate Marketing, CRM, Negotiation, Lead Generation

Employment Type: Full-Time

Location: Hamburg, Germany