Product Marketing Manager (m/w/d)

ilert; Köln; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading tech company in Cologne is seeking a Product Marketing Specialist to shape product positioning and create compelling content. The ideal candidate has experience in B2B software marketing, particularly with developer tools, and can collaborate effectively with engineering teams. Enjoy a flexible hybrid work environment with minimal meetings and a culture of autonomy. Join us and help tell the story of our innovative solutions.

Leistungen

28 days of paid vacation

Regular team events

Beautiful office in Cologne

Qualifikationen

• Experience in B2B SaaS marketing, especially with developer tools.
• Ability to write persuasive copy across various formats.
• Comfort in discussing technical products with engineers.

Aufgaben

• Develop product positioning and messaging.
• Create deep-dive product guides and content.
• Collaborate across teams to align on product strategy.

Kenntnisse

Experience in product marketing

Technical storytelling

Effective copywriting

Collaboration with engineering teams

Curiosity about AI and IT operations

Jobbeschreibung

Why this role matters

This isn’t product marketing as a “slide deck factory.” This is about owning how ilert is positioned, explained, and trusted; through content that speaks both to engineers and to executives. You’ll craft messaging that is crisp, credible, and compelling; and build the bridge between product, marketing, and sales.

Responsibilities

• Narrative shaping: develop product positioning, messaging, and value props that differentiate ilert in the AI-driven incident response market.
• Technical storytelling: create content that goes beyond buzzwords; deep-dive product guides, solution briefs, feature explainers, and various formats that resonate with technical buyers.
• Content creation: partner with engineers, marketing managers, and leadership to deliver high-value content: guides, one-pagers, comparison guides, and sales enablement material.
• Market insight: keep a close eye on the competitive landscape, customer feedback, and industry trends to refine positioning and inform roadmap.
• Cross-functional glue: collaborate across product, sales, and marketing to ensure alignment from roadmap to pitch deck.

Requirements

• You’ve got experience in product marketing, content marketing, or solutions marketing for B2B SaaS; bonus points if it’s developer tools, DevOps, or IT operations.
• You’re comfortable going deep into technical products; you can sit with engineers, “speak their language,” and translate complexity into clarity for different audiences.
• You can write effective, persuasive copy and shape narratives across formats: from web copy to sales decks to launch campaigns.
• You’ve owned go-to-market launches before and know how to orchestrate messaging, content, and enablement to drive adoption.
• You’re naturally curious about AI, IT operations, and how technical teams actually work in high-stakes environments.
• You thrive in small teams: autonomous, collaborative, and quick to iterate.

Qualifications

• Hybrid work environment: enjoy the flexibility of working both on-site and remotely.
• Minimal meetings (#hackfwd): we keep meetings to a minimum so you can focus on your core tasks and work efficiently.
• Lean and bold culture: join a close-knit team that values open communication, mutual support, and shared goals.
• Ownership & autonomy: benefit from flat hierarchies and take full responsibility for your success.
• 28 days of paid vacation.
• Regular team events.
• A beautiful office in the "Rheinauhafen" area in the heart of Cologne.

You love turning complex products into compelling stories. You’re excited by AI, motivated by impact, and thrive on challenges where technical detail and sharp messaging collide. Then we’d love to hear how you’d tell the ilert story.