Performance Marketing & Paid Social Campaign Specialist (f/m/d)

PALFINGER AG; Bergheim; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A global technology company in Bergheim is looking for a Performance Marketing & Paid Social Campaign Specialist. The role involves planning, executing, and optimizing marketing campaigns, with an emphasis on data-driven marketing practices. Candidates should have a degree in Marketing or a related field and up to 2 years of experience in digital marketing. This position offers flexible working hours, opportunities for further training, and various employee benefits, including a company restaurant and health management programs.

Leistungen

Flexible working hours

Further training opportunities

Company health management

Company restaurant

Job ticket for travel

Employee discounts

Qualifikationen

• Up to 2 years’ experience in digital or performance marketing.
• Basic knowledge of search engine marketing and paid social platforms.
• Fluent in English; German skills are a plus.

Aufgaben

• Plan and launch global performance marketing campaigns.
• Optimize paid campaigns by monitoring performance.
• Track campaign KPIs and provide actionable insights.
• Prepare reports on campaign results.

Kenntnisse

Digital marketing

Analytical mindset

Organizational skills

Performance-driven marketing

Ausbildung

Degree in Marketing or related field

Tools

Google Analytics

Social media dashboards

Jobbeschreibung

Performance Marketing & Paid Social Campaign Specialist (f/m/d)

23.10.2025

At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.

As Performance Marketing & Paid Social Campaign Specialist, you will support the planning, execution, and optimization of global paid marketing campaigns. Your focus will include setting up and maintaining various campaign types, retargeting and conversion tracking, all in the scope of social media and search engine advertising. Working closely with the Team Lead Digital Marketing, regional marketing teams, and external partners, you will help implement campaigns that drive visibility, engagement, and lead generation worldwide.

YOUR RESPONSIBILITIES

• Plan, set up, and launch global and regional performance marketing campaigns across search, display, and social platforms, adapting content and targeting for local markets
• Execute and optimize paid campaigns by monitoring performance, adjusting targeting/bidding/creatives, conducting A/B tests, and collaborating with agencies for creative improvements
• Track and analyze campaign KPIs, engagement, conversions, and lead quality, providing actionable insights to enhance ROI and future campaign performance
• Prepare and present reports on campaign results, supporting the team’s shift toward data‑driven marketing practices
• Collaborate with internal teams and external partners to ensure campaigns align with business objectives, sharing best practices across the organization

QUALIFICATIONS

• Degree in Marketing, Communications, Business, Digital Media, or a related field, with up to 2 years’ experience in digital or performance marketing
• Basic knowledge of search engine marketing and paid social platforms (LinkedIn, Meta), with B2B or industrial machinery market experience as an advantage
• Familiarity with digital analytics tools (Google Analytics, social media dashboards) and a strong interest in performance‑driven marketing
• Detail‑oriented, analytical mindset, strong organizational skills, and ability to work in an international, cross‑functional environment.
• Fluent in English (written and spoken); German language skills are a plus

WE OFFER

• Flexible working hours with no core time and the possibility to work from home
• Further training and international career opportunities
• Corporate health management "PALfit"
• Company restaurant with freshly prepared meals and daily meal subsidy
• Job ticket for travel to and from PALFINGER
• Numerous employee discounts through Corporate Benefits

Minimum gross salary according to the Austrian metal industry collective agreement is EUR 52.197,04 per year. We are willing to overpay according to training and qualification.

Are you interested in the position and still have questions? Please do not hesitate to contact us.