Performance Marketing Manager (f/m/d)

Siemens; Nürnberg; Hybrid; EUR 55.000 - 70.000; Vollzeit

Zusammenfassung

A leading international technology company in Germany is seeking an experienced performance marketing professional to strategize and optimize brand campaigns across various platforms. The ideal candidate will have a Bachelor's degree in Marketing or related field and several years of practical experience in paid digital media marketing, managing campaigns effectively on platforms like Google AdWords. This role offers a dynamic work environment focused on innovative digital solutions.

Leistungen

Flexible training opportunities

Diverse health and wellness offerings

Customizable development programs

Qualifikationen

• Several years of practical experience in paid digital media marketing.
• Expertise in managing paid media campaigns across various platforms.
• Familiarity with tools for media targeting and analytics.

Aufgaben

• Plan and optimize performance marketing for brand campaigns.
• Coordinate a team of channel experts to implement brand strategies.
• Measure campaign effectiveness and formulate improvement strategies.

Kenntnisse

Paid digital media marketing

PPC platforms management

Web analytics

Copywriting

Data analysis

Fluent English

Ausbildung

Bachelor's degree in Marketing, Business Administration or related field

Tools

Google AdWords

Sprinklr

Adobe Analytics

Jobbeschreibung

What we offer you

Become part of our international, multi-cultural, interdisciplinary communications team. We create value for all our stakeholders (employees, customers, shareholders, etc.).

• Flexible training opportunities for both your professional and personal development that you can tailor to your interests
• (Global) development programs that can be customized according to your wishes and ambitions
• Diverse health and wellness offerings
• A work environment where you can contribute with your whole personality and truly feel like part of Siemens

Since each of over 300,000 employees feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

You\'ll make an impact by

• Strategically planning, implementing, monitoring, and optimizing performance marketing for our brand campaign on social media, in media buying and programmatic advertising as well as SEA is a key part of your role, working closely with internal stakeholders.
• Coordinating a team of channel experts and performance marketing managers to make sure that our brand strategy translates in the respective channel\'s environment.
• Enhancing user experience and ensuring a consistent customer journey across major campaigns is central to your approach.
• You oversee target group segmentation, user engagement, and content performance for our brand campaign for industrial customers.
• Conducting audience and market trend analyses, along with competition benchmarks, helps you stay ahead of the curve.
• Supporting and consulting countries and regions to implement the brand campaign in their respective markets.
• Measuring campaign effectiveness by defining and monitoring KPIs, interpreting data to inform decisions for campaign improvements to reach our goals.

This is how you\'ll win us over

• Education
• Bachelor degree in Marketing, Business Administration, or a related field.
• Experience & Skills
• You have several years of practical experience in paid digital media marketing.
• Expertise in managing paid media campaigns across PPC platforms (Paid Search, Programmatic/Display, Social Media), audience targeting, keyword research, A/B testing, and tools like Google AdWords, Twitter, LinkedIn, and Facebook analytics, makes you an invaluable asset.
• Familiarity with web analytics, tracking, media targeting, and tools like Sprinklr, AdServer, AMO, and DV360, you control important platforms with ease.
• Experience in copywriting, landing page optimization, and handling large datasets for analysis (Sprinklr, Adobe Analytics, Ad Hoc Reporting) adds extra value.

• Ways of working
• Quick to comprehend and goal-driven, you thrive in dynamic, international, interdisciplinary, and agile project teams.
• An analytical thinker with a keen eye for detail, you excel in working with numbers, statistics, and large data sets, diving into datasets to uncover insights and testing opportunities.
• A proactive, inclusive attitude and strong interpersonal skills enable you to build networks across diverse teams and geographies.

• Languages
• Fluent English skills

You are much more than your qualifications, and we believe in the potential of every single candidate. We look forward to getting to know you!

Your individual personality and perspective are important to us. We create a working environment that reflects the diversity of the society and support you in your personal and professional development. Let\'s get to know your authentic personality and create a better future together with us. As an equal-opportunity employer we are happy to consider applications from individuals with disabilities. In the case of equal qualifications, severely disabled applicants and applicants with equivalent status will be given preference.

About us

We develop networks that supply our cities with light and heat intelligently and we know our way around automation and digitalization in the process and manufacturing industries. For these and many other future projects, we need smart thinkers who bring skills, creativity, and dedication to the table. People like you! Experienced researchers who boldly broaden horizons, true specialists, and clever minds who like to get to the bottom of things. In short, help us tackle the most exciting challenges and put into practice what really matters. We\'ll give you the opportunity to really make a difference. So, what are you waiting for? Take your next career step with us!

www.siemens.de/careers - if you would like to find out more about jobs & careers at Siemens.

FAQ - if you need further information on the application process.