Performance Marketing Manager

Rolla; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A health-focused startup in Berlin is seeking a Performance Marketing Manager to develop and manage the digital marketing strategy. You will oversee campaigns on platforms like Google and Meta, ensuring clean tracking and optimizing performance to drive growth. The ideal candidate has 3+ years of experience in B2B marketing, strong analytical skills, and proficiency in GA4. Join a supportive team and help shape our growth!

Leistungen

Competitive and performance-driven salary

Defined career track

Real ownership in a startup environment

Supportive team environment

Qualifikationen

• 3+ years of experience running B2B performance campaigns.
• Skilled in GA4 and Tag Manager for clean reporting.
• Proficient in English (C1/C2).

Aufgaben

• Develop and execute digital marketing strategy.
• Manage ad lifecycle on Google, Meta, and LinkedIn.
• Turn traffic into booked demos for Sales.

Kenntnisse

B2B performance campaigns

GA4

Tag Manager

Effective communication

System building

Language fluency in English (C1/C2)

Tools

HubSpot

Salesforce

Jobbeschreibung

About Rolla

Our mission is to make health and fitness accessible to everyone. We believe in taking the first step towards a healthier, more active life; both for our customers and for our team.

We\'re building a product that helps people improve their sleep, recovery, and readiness through science-driven insights. Our team is constantly challenging itself to level up, and we\'re looking for a Performance Marketing Manager to join us and build the engine that drives our Growth.

If you have a passion for building something that actually earns its budget and you thrive on turning data into action, you\'re in the right place.

Responsibilities

• Develop and execute the strategy for all digital marketing ads, including budget planning and targeting.
• Manage the entire ad lifecycle from setup to optimization on Google Search, Meta (Facebook/Instagram), and LinkedIn.
• Turn paid traffic into booked demos for our Sales team, focusing on key ICPs: Gyms, Insurers, and Employers.
• Collaborate with the Brand and Content Manager to align ad creative with landing pages.
• Ensure clean tracking with GA4 and Tag Manager for accurate attribution from click to meeting.
• Read and interpret data daily, sharing insights and lessons learned with the team.
• Make clear decisions: scale, fix, or stop campaigns based on performance.

Requirements

• Growth-Focused Mindset: You\'re motivated to turn paid traffic into tangible pipeline and booked meetings, not just MQLs.
• Hands-on Expertise: A minimum of 3+ years of experience running B2B performance campaigns on Google and at least one of Meta or LinkedIn.
• Technical Proficiency: Skilled with GA4 and Tag Manager to ensure clean attribution and reporting.
• Effective Communication: Clear writing and a low ego. You can work collaboratively with Sales and Content teams and explain your decisions.
• System Builder: You are able to build a complete performance marketing system from A to Z (research, creation, implementation, tracking, and optimization).
• Language Fluency: Proficient in English (C1/C2).

Bonus Qualifications

• Experience in the fitness, wellness, health, or tech startup sectors.
• Familiarity with CRM platforms like HubSpot or Salesforce.
• Basic skills in editing landing pages.
• Experience running multi-country campaigns in Western Europe

What You Get

• Compensation: A competitive and performance-driven salary, and the opportunity to be part of something transformative.
• Career Track: A defined path for advancement.
• Real Ownership: We\'re a startup, so you\'ll have real ownership and the chance to build a system that earns its budget from the ground up.
• Supportive Team: You\'ll work with a team who will push your thinking, not just your pacing. You\'ll get to shape Rolla\'s growth.