Online Marketing Manager - SEA (all genders)

HRS; Köln; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in the travel industry seeks an Online Marketing Manager (SEA) for operational campaign management, optimizing SEA campaigns, and collaborating with marketing teams. The ideal candidate will possess strong analytical skills, experience in digital marketing, and fluency in both English and German.

Qualifikationen

• Strong analytical skills and experience in creating dashboards for metrics reporting.
• Proven track record in planning and executing marketing campaigns.
• Hands-on experience with SEA tools is essential.

Aufgaben

• Manage the planning and execution of performance and branding SEA campaigns.
• Use data and performance KPIs to build effective targeting strategies.
• Collaborate with Data Analytics to manage and optimize target audiences.

Kenntnisse

Analytical skills

Project management

Digital marketing

E-commerce

Fluency in English

Fluency in German

Ausbildung

University degree in business administration or related field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Jobbeschreibung

HRS AS A COMPANY

BUSINESS TRAVEL CLUB

The HRS Business Travel Club (BTC) is transforming the well-known hotel portal businesses of HRS.de and HOTEL.DE into a comprehensive platform offering exclusive services for business travelers and SMEs. The goal is to create loyalty between HRS and its customers, envisioning a Prime-like system for business travelers with superior benefits and services.

BUSINESS UNIT POSITION

As an Online Marketing Manager (SEA), you will be responsible for operational campaign management, including setting up and optimizing campaigns with appropriate target audiences and bidding strategies. This role serves as a crucial interface between customer needs and business partners, collaborating closely with data and marketing teams.

CHALLENGE

Key Responsibilities:
- Manage the planning and execution of performance and branding SEA campaigns.
- Use data and performance KPIs to build effective targeting strategies.
- Lead customer segment creation using audience data.
- Monitor competition and identify new traffic generation and performance improvement approaches.
- Maintain and monitor bids, account metrics, and run tests to optimize performance.
- Provide weekly and monthly reporting on key metrics and SEA initiatives.
- Collaborate with the Data Analytics team to manage and optimize target audiences.
- Work with the creative team to develop new ad content based on data-driven insights.
- Ensure effective cross-channel strategy and customer journeys.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

- University degree in business administration or a related field.
- Strong analytical skills and experience in creating dashboards for metrics reporting.
- Experience in E-Commerce and Digital Marketing.
- Proven track record in planning, executing, and delivering marketing campaigns.
- Excellent project management skills.
- Hands-on experience with Google Ads, Microsoft Advertising, and Google Analytics.
- Fluency in English and German.

PERSPECTIVE

- Access to a global network of intrapreneurs dedicated to renewing the travel industry.
- An entrepreneurial environment offering opportunities for personal and professional growth.

- Customer-led cross functional team ways of work
- A culture of continuous improvement and retrospectives.

LOCATION, MOBILITY, INCENTIVE

Location: Cologne, Berlin, Remote

Competitive remuneration including a fixed monthly salary, necessary work equipment, mobility, and an annual or multi-year bonus.