Online Marketing Manager(m/f/d)

Craftguide; München; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A digital marketing company in Munich is looking for a Marketing Manager to oversee their online marketing presence. The role involves creating social media posts, analyzing performance, and collaborating across teams. Candidates should have a degree in marketing or related fields, at least three years of relevant experience, and excellent German and English skills.

Qualifikationen

• At least three years of experience in social media or content marketing.
• Creative copywriting skills and engaging writing style.
• A structured and independent way of working.

Aufgaben

• Responsibility for online marketing presence.
• Creating targeted posts for social media to generate leads.
• Analysis and optimization of social media performance.

Kenntnisse

Social media management

Content marketing

Excellent German and English language skills

Creative copywriting

Web analysis tools

Interdisciplinary collaboration

Ausbildung

Studies in marketing, eCommerce, or communications

Jobbeschreibung

Overview

Your job

Responsibilities

• Responsibility for online marketing presence
• Creating targeted posts for our social media channels with the goal of lead generation
• Analysis and optimization of social media performance
• Market, competitor and target group analyses
• Responsibility for craftguide's online marketing presence
• Designing new strategies for social media
• Contributing to the design of our marketing and branding strategy
• Interdisciplinary collaboration with our product management and software development teams

Qualifications

• Successfully completed studies in the areas of marketing, eCommerce, communications or comparable training
• At least three years of experience in social media, content marketing or community management
• Excellent German and English language skills
• Experience in content generation
• Creative copywriting skills and engaging writing style
• A structured and independent way of working
• Usage of web analysis tools
• Distinct conceptual and analytical thinking skills as well as a market and target group oriented approach
• Open-mindedness, curiosity, creativity

Nice to have

• Experience with eCommerce
• Experience with CRM