Online Marketing Manager (all genders)

Domeba; Chemnitz; Hybrid; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

Ein innovatives Softwareunternehmen in Chemnitz sucht einen Online-Marketing-Experten, der bezahlte Kampagnen plant und verwaltet sowie die Website-Performance optimiert. Idealerweise haben Sie mehrere Jahre Erfahrung im Online-Marketing, sind vertraut mit SEM- und Webanalysetools und haben gute Englischkenntnisse. Flexible Arbeitszeiten und Homeoffice-Optionen sind Teil des Angebots.

Leistungen

Flexible Arbeitszeiten

JobBike

Betriebliche Altersvorsorge

Qualifikationen

• Mehrjährige Erfahrung im Online-Marketing, idealerweise in einem internationalen Umfeld.
• Sicherer Umgang mit SEM-Tools und Webanalytik.
• Analytisch, kreativ und teamorientiert.

Aufgaben

• Planung, Verwaltung und Optimierung der bezahlten Kampagnen (SEA).
• Performance-Überwachung der Website und Optimierung von Ladezeiten.
• Inhalte im CMS warten und Landing Pages entwickeln.

Kenntnisse

Erfahrung im Online-Marketing

Nutzung von SEM-Tools

Analytische Fähigkeiten

Teamfähigkeit

Gute Englischkenntnisse

Ausbildung

Abschluss in Marketing oder vergleichbare Ausbildung

Tools

CMS Systeme (WordPress)

Google Ads

Matomo

Jobbeschreibung

Your mission

• You plan, manage, and optimize our paid campaigns (SEA) and work closely with our SEO experts to increase reach and visibility.
• You keep an eye on the performance of our website: you optimize loading times, usability, and conversion rates.
• In the CMS (WordPress), you maintain content, develop landing pages, and ensure a consistent brand presence—both nationally and internationally.
• You will analyze relevant KPIs, prepare reports, and provide valuable decision-making information for marketing management.
• As the interface between sales, product management, IT, and external partners, you will coordinate online projects and actively contribute ideas.
• With a keen sense for trends and new technologies, you will bring fresh impetus to our digital marketing strategy.

Your profile

• Degree in marketing, communications, or business informatics—or comparable training.
• Several years of experience in online marketing, ideally in an international environment.
• Confident use of SEM tools (e.g., Google Ads), web analytics (e.g., Matomo, Tag Manager), and CMS systems (e.g., WordPress).
• Experience in creating and optimizing landing pages and in A/B testing.
• Basic technical understanding (HTML, CSS, tracking) and ideally knowledge of marketing automation (e.g., HubSpot).
• Analytical, creative, and team-oriented—you work in a structured manner and openly contribute your ideas.
• Very good German and English skills (min. C1) round off your profile.

Why us?

• We grow together: As our software solution expands, so does our team – you will find a secure and stable job with us.
• Flexible working hours and flexitime with the option of working from home – a given at domeba!
• We are committed to your further development: Your job at domeba is varied and offers numerous opportunities to develop yourself further.
• You’re not a lone wolf – we all pull together, both within the department and across different teams!
• We won't throw you in at the deep end - you will be trained in a detailed onboarding process!
• JobBike, a fuel voucher, company pension scheme, Deutschlandticket – our benefits have something for everyone!

Want to know how we work?

If you want to get a first glimpse into our team, please visit our Website, Instagramand LinkedIn!

About us

Whether you are a source code guru, project management professional, creative mind or sales talent - we all pull together to pursue one big goal: to make the world of work safer, simpler and more sustainable. Our software solution iManSys helps companies from a wide range of industries to protect and support their employees in the best possible way. We are #DenkerKoennerMacher.