Omnichannel Marketing Excellence Manager Customer Experience (m/f/d) - limited contract until F[...]

GSK; München; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global biopharma company seeks an Omnichannel Marketing Excellence Manager to guide the deployment of innovative AI and tech solutions. This role involves leading cross-functional teams to develop impactful content products while leveraging cutting-edge technologies. The ideal candidate possesses strong technical skills, is familiar with UX design tools, and has a strategic mindset to optimize content strategies. Experience in healthcare or regulated industries is a plus. This position is located in Munich, Germany, with a limited contract until February 2027.

Qualifikationen

• Strong understanding of modern tech stacks and content design systems.
• Strategic thinker with effective collaboration across diverse teams.
• Experience in healthcare or regulated industries is preferred.

Aufgaben

• Lead the development of AI and tech-enabled content products.
• Collaborate with global teams to set and prioritize content goals.
• Drive technology adoption and training initiatives for tool usage.

Kenntnisse

Technical literacy

Experience with UX design tools

Knowledge of localisation platforms

Familiarity with AI/LLM applications

Strong collaboration skills

Tools

SFMC

GraphQL

Headless CMS

Figma/Sketch

Git workflows

Jobbeschreibung

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Omnichannel Marketing Excellence Manager Customer Experience (m/f/d) - limited contract until February 2027 to drive the development, deployment, and optimization of AI and technology‑enabled omnichannel solutions. This role offers an exciting opportunity to shape the future of content creation and delivery at GSK, leveraging cutting‑edge technology and AI to maximize impact globally.

Responsibilities:

• Lead the co‑creation and deployment of AI and tech‑enabled content products, including Content Multiplier, Modular Content, and AI‑powered Medical, Legal, and Regulatory (MLR) review tools.
• Collaborate with cross‑functional global teams to define requirements, prioritise features, and align with business goals.
• Champion technology adoption and drive training initiatives for effective tool usage.
• Act as a trusted advisor to business leaders, identifying opportunities to address content creation, management, and distribution challenges.
• Build and maintain strong partnerships with external vendors to deliver AI‑enabled content solutions.
• Monitor and measure the effectiveness of deployed content products, driving continuous improvement and optimisation.
• Stay ahead of industry trends, emerging technologies, and best practices to introduce innovative approaches proactively.

Qualifications & Skills:

• Technical literacy and familiarity with modern tech stacks (e.g., SFMC, GraphQL, headless CMS, Git workflows).
• Experience with UX design tools (e.g., Figma/Sketch), content design systems, and component libraries.
• Knowledge of localisation platforms (e.g., Smartling, Transifex, Lokalise) and translation pipeline integration.
• Basic familiarity with AI/LLM applications for content generation, review, and governance, including implementing quality guardrails.
• Strategic thinker with the ability to balance long‑term vision and pragmatic delivery.
• Strong collaboration skills across Product, Design, Engineering, and Commercial functions.

Preferred Qualifications & Skills:

• Domain expertise in healthcare, life sciences, pharma, or regulated industries.
• Experience implementing content design systems and componentised content at scale.
• Familiarity with conversational UX (e.g., chatbots, voice).
• Prior experience building content teams in global/matrixed organisations.
• German proficiency would be beneficial.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact [e-mail] where you can also request a call.

For Recruitment FAQ guide, click link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, visit https://openpaymentsdata.cms.gov/.